Services

Google Analytics Consulting

Harness the full power of Google Analytics 4 in clear, concise and accurate ways.

The Worldbank
MIT Technology Review
Tufts Medical Center
Puck.news
Cred.ai
MIT
TripAdvisor
WordPress VIP
SBLI
Swagger.io
NetBrain
American Student Assistance

18 years of experience working with Google Analytics as a full-time consultant, helping businesses track and report digital performance in precise ways.

Google Analytics Consulting Services

Trusted experience from a Google Analytics consultant and web development expert
who's easy to work with, and delivers results.

  • Complete Implementations Full end-to-end Google Analytics 4 (GA4) implementations that follow all best practices and Google recommended approaches.

  • Events & Conversions Define and track key business events and conversions using form submissions, purchases, and other customer interactions.

  • Google Tag Manager (GTM) Setup GTM and start tracking with simple, transparent tag management with a no-code approach, without modifying your site code.

  • Custom Dimensions & Metrics Define custom user and event level metrics and dimensions to understand traffic by category, author, and other facets.

  • Cross-Domain Tracking Implement proper cross-domain tracking, allowing you to manage sessions across multiple domains and subdomains to fully understand your customer journey.

  • Consent Mode Fully support Google Consent mode to adhere to international and domestic regulations like GDPR, CCPA and future requirements.

  • BigQuery Data Warehouse Link GA4 to BigQuery and create a data warehouse and connect to tools like Looker and Tableau for precision reporting, advanced analysis and custom dashboards.

  • Custom Reporting & Dashboards Work with your Google Analytics data in Data Studio, Looker, Microsoft BI or Tableau to perform advanced analysis.

  • Google Search Console Connect your Google Analytics profiles to Google Search Console and improve your understanding of organic search behavior.

  • Multi-Touch Attribution Create attribution models to understand where your customers come from, and which channels have the lowest customer acquisition cost (CAC).

  • UTM Strategy Create a plan for consistent UTM tagging to control your own attribution with clean and accurate campaign tracking.

  • eCommerce Tracking Setting up enhanced eCommerce tracking to monitor product performance, shopping behavior, and analyze checkout funnel performance.

  • Audits & Troubleshooting Deep analysis of your current Google Analytics and Google Tag Manager implementations to clean house or document the current state of things.

  • Consulting + Training Providing training sessions for internal teams on GA4, GTM, and best practices to build in-house data literacy and empower independent use of analytics.

  • Analysis & Documentation Detailed documentation to map and clearly explain your analytics events, conversions, external connections and issues.

  • Change Management Keep a list of historical changes to your GTM containers and GA4 profiles to understand the who/what/why of changes to your analytics systems.

  • Version Control I work directly with your developers, creating pull-requests and documenting work in detailed git commits for full transparency.

  • Monitoring & Alerts Setup systems that will monitor your data quality, detect any issues in real-time, and notify critical team members with alerts.

Google Analytics data you can trust.

Having trouble with the new GA4 interface, or suffering from incorrect metrics and tracked values? I have a complete, deep-level understanding of all aspects of Google Analytics.

Screenshot of Google Analytics user overview Screenshot of Google Analytics traffic sources Screenshot of Google Analytics real-time overview Screenshot of Google Analytics audience demographics Screenshot of Google Analytics user behavior Screenshot of Google Analytics traffic acquisition Screenshot of Google Analytics page performance Screenshot of Google Analytics event tracking Screenshot of Google Analytics geo-location Screenshot of Google Analytics conversions Screenshot of Google Analytics site speed Screenshot of Google Analytics landing page analysis

Client Case Studies

Comprehensive tracking plan for SBLI with a unified analytics strategy across multiple websites, optimizing ad performance and improving reporting accuracy.

Full Case Study
SBLI Analytics Dashboard

SBLI’s Unified Analytics Strategy

Client: SBLI
Role: Web Developer & Google Analytics Consultant
Project: Defining a Unified Tracking Plan and Strategy for Event Tracking Across Multiple Websites

The Problem

SBLI partnered with various vendors to manage advertising, both online and offline. Each vendor utilized its own methodology for defining conversions, goals, and funnel tracking. This lack of consistency led to significant variations in reporting, creating confusion within the company regarding online business performance and degrading advertising effectiveness by improperly tracking certain events.

Solution

I implemented the Object Action Framework naming convention for analytics events, collaborating with SBLI’s internal leaders to define a standardized set of specific business events. These events would be tracked internally and consistently across SBLI’s sites and distributed uniformly to all vendor systems, ensuring a cohesive approach to metrics across all sources.

  • Unified Event Tracking: Events were structured and integrated into Google Tag Manager (GTM) via the data layer, and server-side shared through Measurement Protocol with a unique event ID for privacy-compliant tracking.
  • End-to-End Funnel: The tracked events spanned the entire customer journey, from initial engagement online or by phone through the entire life insurance application process, including offline events such as medical exams that could span up to 90 days.
  • Offline Event Integration: I worked with SBLI’s team to batch and push server-side events via GTM and the Measurement Protocol, and developed a custom push-pull system to distribute events consistently across all platforms.

Results

  • Consistency in Metrics: We established a cohesive event tracking system for SBLI’s websites, including sbli.com and apply.sbli.com, and integrated the data with their internal CRM.
  • Advanced Reporting: Custom dashboards in Looker and Tableau, connected to BigQuery as a data warehouse, provided detailed analytics, and Microsoft BI enabled internal teams to generate actionable reports.
  • Improved Advertising Performance: With a consistent and reliable dataset, SBLI optimized ad performance, reducing customer acquisition costs and enabling teams to make informed adjustments based on trusted analytics insights.

This project successfully eliminated inconsistencies between vendors and improved SBLI’s digital advertising strategies, with measurable improvements in advertising ROI and internal clarity on business performance.

Event tracking and multi-touch attribution setup for Coastal1 Credit Union, enhancing ad performance and reporting consistency across platforms.

Full Case Study
Coastal1 Credit Union Analytics Dashboard

Coastal1 Credit Union GA4 & GTM Implementation

Client: Coastal1 Credit Union (Rhode Island’s Largest Credit Union)
Role: Google Analytics Consultant & Specialist
Project: Defining and Implementing a Comprehensive Analytics and Attribution System

Challenge

Coastal1 Credit Union sought an expert in Google Analytics to define and implement online business event tracking across multiple platforms. They needed a solution to track user interactions in Google Analytics and other systems, as well as a consistent approach to attribution across various advertising channels, including LinkedIn, Google, Bing, and digital video streaming services.

Solution

To meet Coastal1's requirements, I developed and implemented a structured analytics and tracking plan:

  • Event Tracking with Google Tag Manager: I defined key business events and implemented them via Google Tag Manager (GTM), creating a centralized tracking system that distributed these events to Google Analytics and Coastal1’s ad platforms.
  • UTM Tracking for Attribution: We established a strict UTM parameter structure, ensuring clear and consistent attribution across all advertising channels, including LinkedIn, Google, and Bing.
  • Data Integration with BigQuery: By connecting Google Analytics 4 (GA4) to BigQuery, I configured Looker reports that provided insights into multi-touch attribution, offering transparency into the performance of various advertising sources, mediums, and campaigns.
  • Cross-Domain Funnel Tracking: Advanced tracking was set up for third-party systems hosted on subdomains, allowing full end-to-end funnel optimization and conversion tracking in Google Ads, Bing, and Facebook.
  • Object Action Naming Convention: We applied the Object Action Framework for event names, keeping analytics organized and easy to interpret across all systems.

Results

  • Improved Customer Acquisition Costs: Coastal1 achieved significantly better acquisition costs due to optimized advertising performance based on reliable and clear data.
  • Transparent Reporting: Coastal1 gained full clarity on performance through custom dashboards in Looker and GA4, providing actionable insights across channels.
  • Long-term Consistency: The tracking plan has remained in place for seven years, with the system still clean, organized, and easy for new team members to navigate.

This project provided Coastal1 with a scalable, future-proof analytics framework, improving ad spend efficiency and delivering reliable insights for ongoing digital marketing success.

Implemented accurate conversion tracking for NetBrain, improving ad performance and reducing advertising spend by 40%.

Full Case Study
NetBrain Analytics Dashboard

NetBrain Event Tracking & Conversion Optimization

Client: NetBrain
Role: Google Analytics Consultant
Project: Developing a Tracking Plan for Accurate Conversion Tracking and Enhanced Advertising Optimization

Challenge

NetBrain, a leader in enterprise software, needed a reliable and accurate method to track conversions and optimize ad performance. Their previous setup relied on tracking page views of specific thank-you pages, which proved inaccurate due to indexing bots and other non-client traffic inflating conversion data.

Solution

I collaborated with NetBrain’s team to redefine their approach to conversion tracking, implementing a robust event-based tracking system:

  • Event-Based Conversion Tracking: Replacing page view tracking with event-based tracking allowed for precise measurement. Client-side and server-side events were tracked simultaneously upon conversion completion, verified in both Marketo and Salesforce, eliminating inaccuracies.
  • Unified Tracking Through Google Tag Manager: Key business events were defined in strategy sessions and tracked in Google Tag Manager, then routed to Google Analytics and various ad platforms, including LinkedIn, Google Ads, Facebook, and Reddit.
  • Advanced Attribution with BigQuery: After setting up event tracking in Google Analytics, I integrated BigQuery to provide advanced multi-touch attribution reporting, giving NetBrain visibility into their campaign effectiveness.
  • Google Ads Optimization: Using the accurate event data in Google Analytics 4 (GA4), I worked with NetBrain to refine their Google Ads campaigns, enhancing targeting and budget efficiency.

Results

  • Significantly Reduced Ad Spend: By shifting to event-based tracking and optimizing ad targeting, NetBrain reduced its advertising spend by 40%.
  • Double the Leads: The improved conversion accuracy and ad optimization resulted in a 100% increase in lead generation.
  • High-Accuracy Tracking: The new system’s alignment with Salesforce data confirmed a reliable, high-accuracy tracking process, supporting confident decision-making and efficient ad spending.

This transformation allowed NetBrain to cut costs, increase leads, and gain clear, actionable insights into their digital marketing performance.

Reorganized and re-architected Vital Strategies’ analytics for a high-accuracy GA4 transition with BigQuery integration for detailed multi-touch reporting.

Full Case Study
Vital Strategies Analytics Dashboard

Vital Strategies GA4 Migration & Conversion Optimization

Client: Vital Strategies (Large Non-Profit, New York City)
Role: Google Analytics Consultant
Project: Reorganizing and Transitioning to Google Analytics 4 for Enhanced Accuracy and Attribution

Challenge

Vital Strategies approached me to help re-architect their Google Analytics setup, which had become disorganized and inconsistent. With their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), they required a solution that retained historical data and provided reliable, actionable insights moving forward.

Solution

To build an accurate, future-proof analytics system, I implemented the following solutions:

  • GA4 Profile Setup: Established a fresh GA4 profile and connected it to BigQuery alongside their legacy UA data, ensuring continuity and accessibility to historical data.
  • Data Synchronization and Backfilling: I created scripts to backfill GA4 data in BigQuery using historical UA data, preserving valuable insights from previous years.
  • Strategic Conversion Tracking: Key events were defined, such as donations, resource downloads, and fund-related searches. These conversions were tracked in GA4, BigQuery, and Looker to support custom multi-touch attribution reporting.
  • Cloudflare Integration for Direct Traffic Accuracy: By integrating Cloudflare data with BigQuery and Looker, we accurately accounted for direct traffic and assessed how many users were blocking GA4, improving the precision of their metrics.
  • Comprehensive Documentation: A detailed tracking plan was documented in Google Sheets, providing Vital Strategies with a clear and concise roadmap for each event and tracking script, accessible to any team member.

Results

  • Enhanced Attribution and Insight: The integration of GA4 with BigQuery and Looker allowed for detailed multi-touch attribution, giving Vital Strategies clear visibility into user journeys and conversion sources.
  • Improved Data Accuracy: Cloudflare data improved the accuracy of direct traffic reporting and identified analytics blockers, ensuring reliable metrics across platforms.
  • Future-Proofed Tracking System: The organized GA4 setup, supported by Google Tag Manager and comprehensive documentation, created a sustainable system for Vital Strategies’ analytics needs.

This streamlined analytics solution provided Vital Strategies with dependable insights for decision-making and optimized reporting for donor engagement and resource utilization.

Advanced event tracking and consent management for Puck News, optimized for subscription funnels with BigQuery integration for high-traffic data management.

Full Case Study
Puck News Analytics Dashboard

Puck News Subscription Analytics and Tracking

Client: Puck News
Role: Google Analytics Consultant & Web Developer
Project: Configuring Advanced Event Tracking for a High-Traffic Subscription-Based Site

Challenge

Puck News, with an audience of over 4 million monthly visitors, required an experienced web developer to implement sophisticated tracking for their subscription funnel, consent management, and dynamic navigation systems. The existing Google Analytics setup was not leveraging Google Tag Manager (GTM), leading to scattered tracking scripts and limitations in event tracking.

Solution

To address Puck News' analytics needs, I implemented the following advanced tracking solutions:

  • End-to-End Subscription Funnel Tracking: Configured detailed event tracking for the subscription funnel, capturing every stage from sign-up to cancellation for accurate churn reporting.
  • Consent Management and Dynamic Menu Tracking: Integrated consent handling through GTM, and tracked interactions with Puck’s custom dropdown menu system, allowing insights into article engagement by author and time of week.
  • Server-Side Event Tracking with Stripe: Utilized Stripe for highly accurate server-side events, ensuring that revenue-generating conversions were tracked precisely within Google Analytics.
  • Google Cloud and BigQuery Integration: Configured Google Cloud functions and BigQuery push-pull actions for advanced data handling, routing key events directly into BigQuery for analysis.
  • Transition to Google Tag Manager: Consolidated all tracking scripts within GTM, streamlining the analytics setup and ensuring efficient load times with proper consent management.

Results

  • Accurate Revenue and Subscription Tracking: Server-side events captured through Stripe provided an accurate representation of true conversions, while the end-to-end funnel supported precise churn metrics.
  • Enhanced Data Consistency: The consolidated GTM implementation and anonymized traffic tracking for opt-outs or analytics blockers ensured consistent, reliable data.
  • Sustainable Analytics Framework: Google Analytics, supported by GTM and BigQuery, remains the core reporting tool for Puck News, with high accuracy due to event tracking through both client-side and Measurement Protocol methods.

This project provided Puck News with a robust analytics system, equipping them with actionable insights for subscriber growth and audience engagement.

Implemented a cohesive analytics system for over 50 high-traffic Google Analytics profiles, integrating data into BigQuery with automated, scalable reporting that supports Northstar’s large media operations.

Full Case Study
Northstar Travel Group Analytics Dashboard

Northstar Travel Group Analytics System Consolidation

Client: Northstar Travel Group
Role: Google Analytics Consultant & Specialist
Project: Migrating and Consolidating Reporting for Over 50 High-Traffic Profiles

Challenge

Northstar Travel Group, managing over 50 high-traffic Google Analytics profiles, needed a streamlined way to consolidate reporting across these profiles. With legacy data in Universal Analytics (UA) and the transition to Google Analytics 4 (GA4), Northstar required an efficient, cost-effective solution for comprehensive monthly and weekly performance dashboards.

Solution

To create a unified reporting system, I implemented the following solutions:

  • Migration from UA to GA4: Migrated historical data from UA to GA4, ensuring a seamless transition without data loss.
  • Google Tag Manager (GTM) Integration: Set up event tracking through GTM for both mobile apps and websites, consolidating over 100 million monthly events across platforms into GA4.
  • BigQuery for Optimized Reporting: Leveraged BigQuery for data storage and advanced reporting. By implementing clustering and partitioning, we optimized storage and query size to allow data retrieval without incurring additional costs.
  • Real-Time Monitoring and Alerts: Configured daily batch monitoring for all profiles, with instant notifications to key team members if any inconsistencies or sync issues arise.
  • Scalable System for Future Growth: Designed a dynamic system that can easily incorporate new profiles as Northstar expands, automatically integrating new data into the existing reporting framework.

Results

  • Efficient Data Consolidation: The new system provided Northstar with a single, cohesive view of all profile data, accessible through customized monthly and weekly dashboards.
  • Cost Savings with Query Optimization: BigQuery clustering and partitioning allowed data querying at no extra cost, exceeding client expectations for efficiency.
  • Reliable and Scalable Infrastructure: The system’s scalability ensures that Northstar can continue adding profiles seamlessly, with reliable monitoring and alerts for immediate issue resolution.

This project provided Northstar Travel Group with a powerful, scalable analytics framework, enabling precise reporting and strategic insights across a vast network of properties.

Redesigned Building Engines’ analytics tracking to reduce redundancy and improve accuracy, resulting in a streamlined setup with only essential events and enhanced attribution through Google Analytics.

Full Case Study
Building Engines Analytics Dashboard

Building Engines Google Analytics & Google Tag Manager Implementation/Cleanup

Client: Building Engines
Role: Google Analytics Specialist & Consultant
Project: Reorganizing and Streamlining Analytics Events for Improved Clarity and Efficiency

Challenge

Building Engines required a complete overhaul of their Google Analytics setup, as their website’s event tracking had become disorganized and inefficient. They faced issues with duplicated landing pages and inconsistent attribution tracking, along with a Google Tag Manager (GTM) container containing over 300 event tracking rules, leading to confusion and inefficiency.

Solution

To create a scalable, organized analytics structure, I implemented the following solutions:

  • UTM Parameter Standardization: Eliminated unnecessary attribution tracking by establishing a strict UTM parameter structure for source, medium, and campaign, ensuring consistent and clear attribution.
  • GTM Container Optimization: Reduced the GTM container from over 300 tags down to just 18 event-tracking tags by employing a modular approach that used dimensions and metrics effectively, eliminating the need for redundant tags while preserving necessary data.
  • Enhanced Data Organization: Created a well-structured Google Analytics profile, ensuring it was easy to manage and trusted by stakeholders for accurate insights.
  • Ongoing Support for Additional Integrations: Provided continuous support, configuring additional tags as needed for advertising and analytics integrations, including HubSpot and Salesforce.

Results

  • Simplified and Reliable Tracking: The streamlined GTM setup reduced complexity and increased data reliability across the organization.
  • Organized and Scalable Analytics Profile: Building Engines now has a clean and concise analytics setup with a clear tracking plan, allowing for easy maintenance and future expansion.
  • Improved Attribution and Insights: Standardized UTM tracking provided consistent attribution, improving the accuracy of analytics insights and optimizing their advertising strategy.

This project provided Building Engines with a robust, maintainable analytics framework, allowing for efficient data management and improved strategic decision-making.

Set up advanced e-commerce tracking and event tracking for Boston Review, including a custom analytics plan for digital products and subscriptions, improving data quality and reporting accuracy across their digital properties.

Full Case Study
Boston Review Analytics Dashboard

Boston Review Advanced E-commerce Analytics

Client: Boston Review
Role: Google Analytics Consultant
Project: Configuring E-commerce and Advanced Event Tracking for Digital Products and Memberships

Challenge

Boston Review required a Google Analytics expert to implement accurate tracking for e-commerce transactions on their WooCommerce platform (bostonreview.com). In addition, they needed event tracking for site interactions crucial to their goals, including email sign-ups, donations, podcast plays, and video engagement.

Solution

To meet Boston Review’s needs, I developed a detailed tracking solution:

  • E-commerce Tracking for WooCommerce: Configured Google Analytics to accurately track digital product sales and membership subscriptions, capturing key metrics like revenue, transactions, and product performance.
  • Event Tracking for Site Engagement: Implemented Object Action Framework event tracking for critical user interactions, including email sign-ups, donations, podcast listens, and video plays.
  • Data Warehouse Integration: Connected Google Analytics to BigQuery, initiating a data warehouse process to support more advanced data analysis and reporting.

Results

  • Enhanced Data Accuracy: With precise e-commerce tracking and structured events, Boston Review significantly improved the quality and reliability of their analytics.
  • Comprehensive User Insights: The added event tracking provided actionable insights into user engagement with content beyond just product purchases.
  • Scalable Data Solutions: The BigQuery integration laid the groundwork for more advanced reporting and data-driven decision-making.

This implementation empowered Boston Review to optimize their digital product strategy, maximize revenue, and gain clear visibility into user engagement metrics across their platform.

Testimonial

Kevin’s expertise in Google Analytics was exactly what we needed to create a unified, reliable tracking system across our websites. His strategic approach to event tracking and data integration provided our team with precise, actionable insights, reducing advertising costs and streamlining reporting. Kevin’s work has significantly enhanced our ability to make informed, data-driven decisions.
CMO, SBLI @

Google Certified Consultant

I'm a certified technical consultant in Google's Partner directory, and a certified in Google Cloud Data Analytics. I always follow their recommended practices and patterns, such as the object action framework, while working with analytics implementations.

Common Concerns About Working
With a Google Analytics Consultant

Mid-to-large sized businesses often have questions about working with an individual freelancer over an agency for analytics. Here are the benefits of choosing a focused Google Analytics consultant.

Concern Solution

Privacy & Compliance

Companies need to ensure user privacy and compliance with regulations like GDPR and CCPA.

Using GA4’s privacy-focused features, including IP anonymization, consent mode, and server-side tagging, I'm very familiar with configuring analytics for strict privacy compliance laws. By implementing support for Google Consent Mode, you ensure that all Google Tags will respect user privacy appropriately and automatically.

Data Accuracy & Consistency

Companies have consistent issues with data inaccuracies and inconsistencies.

Data inconsistency in Google Analytics 4 is unfortunately common, causing issues with performance reporting for many businesses. Good quality reporting needs accurate, consistent data across all analytics and marketing tools.

Scalability and Large Datasets

Mid-size to large companies often need scalable analytics solutions to handle high data volumes.

By connecting GA4 to BigQuery, organizations can work with large volumes of data efficiently, processing millions of events per month while still providing fast, cost-effective data processing for advanced analysis.

Strategic Insight and Optimization

Companies wonder if a freelancer can provide insights beyond just technical setup.

years of experience building complex web applications, designing databases, focusing on conversion rate optimization, and deep SEO insight provide a unique, comprehensive approach to help achieve business goals.

Reliability and Ongoing Support

Businesses worry about finding reliable, long-term support for analytics adjustments and maintenance.

I provide consistent ongoing support for all aspects of a website, well beyond Google Analytics. As your analytics evolve with your business, I'll be consistently available to support changing goals and expectations.

Depth of Expertise & Resources

Enterprises may feel uncertain if a freelancer has the same level of expertise, resources, and tools that a specialized agency can provide, particularly for complex analytics needs.

With a background in Google Analytics consulting for clients like NetBrain and MIT, I bring a depth of knowledge specifically in advanced Google Analytics configurations, data integrity, and enterprise-grade solutions.

Integration with Internal Teams

Large businesses may have established workflows and teams and could be concerned that a freelancer won’t integrate as seamlessly into these structures as a larger agency.

I regularly work directly with in-house and cross-functional teams, adapting to established workflows in Slack, Jira, and other platforms.

Accountability and Professionalism

Enterprises may value structured accountability and professional standards, fearing that a freelancer may lack formal processes that ensure transparency and consistent communication.

I have worked with in-house teams that use SCRUM and other agile methodologies to manage projects iteratively, providing structured project specs to managers and stakeholders.

Business Strategy Alignment

Enterprises often seek consultants with a clear understanding of business objectives, KPIs, and high-level strategy.

Projects with clients like Coastal1 and Boston Review required designing data solutions directly tied to KPIs, including multi-touch attribution and audience segmentation.

Risk of Dependency

Relying on a single person can feel risky if that person becomes unavailable or faces unforeseen issues.

I aim to create systems and approaches that are clear and transparent, providing documentation and maintainable configurations for seamless handoff if needed.

Access to Enterprise-Grade Tools

Enterprises may question whether a freelancer has access to premium, enterprise-grade analytics and reporting tools that can support their specific needs.

I work with enterprise-level analytics tools like BigQuery, Looker, Tableau, and Azure to deliver insights at scale, using resources that match or exceed typical agency setups.

Common Google Analytics Questions

Answers to the most common Google Analytics questions<br>I commonly receive while working as a consultant.

What are the main differences between GA4 and Universal Analytics?

GA4’s event-based model, user-centric approach, and predictive insights offer a more comprehensive view of the customer journey than Universal Analytics.

How does GA4 handle user privacy and data compliance?

GA4 includes built-in privacy controls such as IP anonymization, Consent Mode, and data retention settings, enabling compliance with GDPR, CCPA, and other regulations.

How can GA4 support cross-platform and cross-device tracking?

GA4 provides unified user journey insights across websites and apps using Google Signals and Firebase, delivering consistent cross-device tracking.

What types of custom events should I track in GA4?

It’s essential to configure business-specific events like purchases, form submissions, and custom interactions to capture actionable insights in GA4.

How can I use GA4 to enhance my marketing efforts?

GA4’s audience segmentation, remarketing capabilities, and multi-touch attribution help optimize marketing by identifying valuable user interactions.

What reporting options does GA4 offer?

GA4 supports custom reporting with features like Explorations, funnel analysis, and real-time data, plus Looker Studio integration for in-depth analysis.

How does GA4 integrate with BigQuery for advanced analysis?

BigQuery integration with GA4 enables scalable data storage and powerful querying capabilities, supporting advanced, in-depth analysis.

How can GA4 help me reduce data discrepancies across platforms?

GA4’s event-based model and data consistency tools help align metrics across various analytics and marketing platforms, ensuring reliable data.

What’s involved in migrating to GA4 from Universal Analytics?

A successful GA4 migration includes data transition, custom event setup, and report configuration to maintain continuity and accuracy.

How can GA4 help with eCommerce tracking?

GA4’s enhanced eCommerce tracking provides detailed insights into user behavior, product performance, and checkout flows for optimized sales strategies.

Benefits of working together

version control

Direct Relationships

I work directly with the clients that hire me, avoiding project managers and intermediary steps. When you need something, I'm available by text, email, or phone. I work with your own internal project management and communication tools like Asana, Jira or Slack to become an integral part of in-house teams.

video call

Clear Communication

High quality code is important, but communication, collaboration, timelines, and project management are essential. I'll keep you up to date with prompt and regular updates, routinely joining team meetings, attending agile SCRUM calls and working with your existing internal processes and channels like Slack or Microsoft Teams.

Have questions?

Reach out and let me know, I'd love the opportunity to work with you and your team.

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