
Kevin's ability as both a designer and developer, and his eagerness to add value, have been a tremendously valuable asset to our firm and investment companies.Scott Maxwell, Founder and Managing Partner
Full Service WordPress Consulting
Every service you’d expect from a top-tier agency, delivered by one reliable and highly experienced freelance developer—with years of experience working inside top-tier agencies.
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Web Development Custom code across the frontend and backend to meet your business goals that's rock solid stable.
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Custom Design Beautiful, on-brand design built to perform across all devices and improve performance.
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Analytics & Advertising Track what matters most for your business with accurate analytics you can trust.
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WordPress SEO Technical audits with real research (not just site scans) that will improve rankings that actually convert.
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Reliable Support Go-to resource for your entire web infrastructure, from security and DNS to analytics and content strategy.
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Lead Generation Go beyond just building—get smart strategies for driving leads, increasing conversion rates and growing revenue.
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Security & Compliance Experience with HIPAA, ITAR, PCI, GDPR, and more—everything handled with care and precision.
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Specialized Hosting Systems administration for your WordPress stack, I'm a certified consultant at Kinsta, WPEngine, Flywheel and AWS LightSail.
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eCommerce WooCommerce customization and custom eCommerce development to support subscription models, Stripe APIs, digital products, event ticketing and more.
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Multisite Networks Get your multisite WordPress network running smoothly, no matter the configuration: domain mapping, subdomain or subdirectory.
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Performance Optimization Find and fix the sources of performance bottlenecks that are plaguing your WordPress website, working directly in the codebase.
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Content Management & Custom Workflows Custom content management and publishing for WordPress using tools like Advanced Custom Fields Pro or Bricks that are intuitive and easy to work with.
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Custom Blocks, Widgets or Elements Extend your page builder's capabilities with custom Gutenberg blocks, Elementor widgets or Bricks elements to provide modular functionality that works with your existing setup.
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API Integrations Extremely experienced with advanced third-party API integrations with tools like Hubspot, BigQuery, SalesForce, Stripe and many more.
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Site Cleanup Hands on experience re-working disaster installs into stable and effective systems you can actually use.
Purpose-Built Code That Performs
Off-the-shelf plugins can slow things down, introduce risk, and create long-term maintenance headaches. I write custom code for your exact needs that is lean, secure, and built to scale, keeping your site fast, stable, and easy to manage as you grow.

Let's Chat
If you're looking for help with your WordPress stack, I'd love to hear from you. Schedule a free 15 minute consultation on Google Meet using the availability calendar below.

Kevin quickly stood out for his deep expertise and clear, no-fluff communication. He delivered our corporate blog above expectations—and his proactive solutions and strategic thinking made a real impact.Maura Welch, Senior Director of Brand
Client Case Studies
Custom theme development for the official TripAdvisor Blog, which survived three separate re-brands and 12 different localized TLDs.

TripAdvisor's Custom WordPress Theme
TripAdvisor needed a rock solid WordPress theme built to meet a highly specific set of corporate requirements.
Using a headless WordPress backend, and a modern Angular powered frontend, I developed a unique theme that served specific content to 12 different localized domains: tripadvisor.es, tripadvisor.it, tripadvisor.de and more. By avoiding a traditional multi-site network we were able to drastically reduce the complexity and overhead of managing multiple sites using a single WordPress installation and a simple nginx reverse proxy.
The site was a major success, and remained online for just over 10 years before being pulled into their in-house Java stack for internal reasons. The custom theme supported 3 separate rebrands, directly connected to tripadvisor.com APIs, and had a 99.98% uptime during the course of its life. It was a great project to be a part of.
Lean & Minimal Build
Custom functionality plugins provided highly specific features with minimal amounts of code, resulting in a highly stable platform for over 10 years. It supported three major rebrands with ease, a direct result of the simple custom build approach.
Using WordPress in minimal ways rather than relying on heavy, one-size-fits-all plugins allowed this site to be extremely performance and secure. My approach allowed TripAdvisor to have a stable WordPress website that supported evolving brand and technical needs with minimal overhead.
SSO Integration
Custom authentication to connect with tripadvisor.com accounts was configured with SAML 2.0 authentication using a custom Single Sign-On (SSO) plugin, linking WordPress with their corporate authentication system.
Onsite Work
By working onsite with both IT and marketing teams I was able to meet all of the platform’s technical and branding requirements. Clear communication and collaboration with both teams allowed for very good coordination and an ideal outcome that met the needs of both SEO and security.
Enterprise WordPress
My work with TripAdvisor is a great living example of the advantages to building custom WordPress sites tailored to specific requirements. Unlike heavy plugins that add unnecessary complexity, a purpose-built stack makes for a stable, fast, and adaptable enterprise WordPress website.
WordPress as a headless CMS to power a PDF generation tool. They used it to distribute hundreds of COVID-19 status reports during the pandemic.

The World Banks's PDF Generation Application
The World Bank hired me as a custom WordPress developer to create a unique PDF generation system that enabled the rapid publication and distribution of COVID-19-related reports for countries worldwide.
This system allowed the World Bank team to create and distribute these reports far faster than anticipated, supporting critical global information-sharing during the pandemic.
Challenges
The World Bank faced specific challenges in managing and distributing up-to-date reports:
- Rapid PDF Generation: Needed a reliable, automated system to generate and distribute COVID-19 reports across multiple countries.
- High-Volume Content Publishing: Required the system to handle over 480 individual reports with quick access and seamless management.
- Technical Constraints: The PDF generation solution needed to be powerful, flexible, and compatible with server requirements.
Solutions
PDF Generation System with WK HTML to PDF
- Developed a custom PDF generation theme using WK HTML to PDF, a powerful command-line utility that allowed for highly accurate PDF rendering.
- Implemented server-specific configurations to support the WK HTML to PDF utility, ensuring smooth and reliable PDF generation.
Headless CMS Setup for Report Management
- Created a headless CMS that enabled the World Bank team to manage, update, and publish reports efficiently.
- Set up modular content sections, allowing easy customization for each report while maintaining a consistent layout and format across all documents.
Scalable Solution for High-Volume Publishing
- Optimized the system to support over 480 PDF reports with fast load times and efficient management.
- Provided user-friendly tools for easy content updates and distribution, ensuring the system could keep up with the demand for timely information.
Results
This solution enabled The World Bank to:
- Rapidly publish and distribute COVID-19 reports to a global audience, supporting timely and critical information-sharing.
- Manage and distribute over 480 unique reports efficiently, with reduced time to publish each document.
- Maintain a high standard of formatting and consistency across all reports, ensuring a professional and cohesive presentation.
Future Outlook
The PDF generation system continues to serve as a reliable tool for The World Bank, providing a robust solution for publishing large volumes of reports quickly. This project demonstrated the power of a tailored, command-line-enabled WordPress system to meet high-stakes, global information needs.
Custom frontend and backend development for a high volume onboarding form built with Angular that provides instant life insurance price quotes at sbli.com/quote, as well as full online life insurance applications at apply.sbli.com

SBLI's Custom Life Insurance Pricing Engine
SBLI is a major life insurance provider that sought my expertise to create a custom WordPress plugin for real-time pricing calculations on life insurance policies.
Over the years, our collaboration grew to include a full online application, advanced analytics, and advertising optimization to enhance their digital marketing strategy and reduce acquisition costs.
Challenges
SBLI faced several challenges, including:
- Real-Time Pricing Calculations: Needed a custom plugin to provide instant, accurate price quotes for life insurance policies based on real-time data.
- Complex Data Import & Storage: Required an efficient way to import rates from XLSX files into a SQL database within WordPress.
- End-to-End Analytics & Advertising Optimization: Sought a full-funnel analytics solution and optimized advertising to lower customer acquisition costs.
Solutions
Real-Time Pricing Engine Development
- Built a custom pricing engine using Angular with a WordPress custom database table that:
- Allows for XLSX file imports of rates data, translated into SQL for WordPress.
- Provides accurate, real-time price quotes using algorithmic calculations.
- Isolated the pricing engine from other WordPress aspects to ensure reliability and prevent downtime during updates.
Full Online Application (apply.spli.com)
- Developed apply.spli.com, an all-digital life insurance application platform using Angular and WordPress.
- Enabled a seamless, user-friendly application process for a fully online experience.
End-to-End Analytics & Advertising Optimization
- Implemented Segment analytics to track critical business events and behaviors.
- Configured offline events with external partners, ad agencies, and CRM vendors, establishing a complete funnel view.
- Integrated data with Google Ads, Facebook, and Bing to support conversion-optimized campaigns, lowering customer acquisition costs.
Results
Key outcomes of this partnership include:
- A real-time pricing engine live for 8 years, generating hundreds of thousands of leads with minimal upkeep.
- A streamlined online application process that supports user engagement and lead generation.
- Improved advertising efficiency and reduced acquisition costs through data-driven, conversion-optimized campaigns.
Future Outlook
Our collaboration with SBLI continues, with potential upgrades on the horizon, including a future transition to Laravel. This ongoing partnership keeps SBLI’s digital platform robust, efficient, and well-positioned for sustained growth.
Custom WordPress and Laravel development of a subscription based eCommerce website utilizing Stripe for transaction management at puck.news, supporting over 10,000 customers with ease.

Puck's Custom Subscription eCommerce Platform
Puck contracted me as a custom WordPress developer to support and extend their high-traffic, Sage-powered website, which serves over 4 million page views each month.
My work included creating a custom subscription management system, implementing GDPR compliance, and developing a complex mega menu to enhance the user experience.
Challenges
Puck’s site presented several unique challenges:
- High-Volume Traffic: With over 4 million page views per month, Puck required solutions optimized for performance and reliability.
- Custom Subscription Management: Needed a streamlined solution for managing memberships through Stripe without the overhead of WooCommerce.
- GDPR Compliance: Required a compliance solution that integrated with Google’s consent framework to align with privacy regulations.
- Advanced Mega Menu: Needed a complex mega menu system with daily variability by author, designed to match Puck’s branding.
Solutions
Custom Subscription Management Plugin
- Developed a custom subscription management plugin that connects directly to Stripe, handling membership management with minimal overhead.
- This approach provided a lightweight, precise alternative to WooCommerce, perfectly tailored to Puck’s needs.
GDPR Compliance Integration
- Implemented GDPR compliance systems that integrate with Google Consent through Google Tag Manager.
- Ensured that all user consent requirements were met, providing Puck with a seamless solution for privacy compliance.
Complex Mega Menu System
- Designed and developed a highly specific mega menu with daily variability based on author, fully customized to match Puck’s brand identity.
- Built the menu to dynamically update, ensuring users always have access to the latest, most relevant content.
Results
Through these enhancements, Puck’s site achieved:
- Efficient membership management with a custom-built subscription plugin, reducing overhead while supporting a seamless user experience.
- GDPR compliance integrated directly with Google’s consent management, aligning with privacy regulations.
- An engaging, brand-aligned mega menu that dynamically displays content based on author and updates daily.
Future Outlook
My ongoing support for Puck ensures their high-traffic site remains optimized, compliant, and user-friendly. This project highlights the power of tailored WordPress solutions to meet specific needs and support long-term growth.

Custom theme development, security hardening, and headless integration with a Next.js powered onboarding flow support the websites of this heavily used banking app by connecting seamlessly to Android and iOS apps. Finely tuned advertising connections are in place to optimize ad campaigns on TikTok, Snapchat, Facebook, Reddit, LinkedIn and Google Ads.

Cred.ai's Mobile App Connected Platform
Cred.ai is a modern credit optimization bank/card that requires a highly skilled analytics consultant and WordPress developer to enhance lead generation, optimize SEO, and improve overall performance.
I collaborated with cred.ai to support their WordPress website, implement cross-platform analytics, and set up secure content APIs for B2B partnerships.
Challenges
cred.ai faced several challenges, including:
- Lead Generation Integration: Needed a custom, modular lead generation form within Elementor to facilitate onboarding between their marketing and signup subdomains.
- Cross-Platform Analytics: Required comprehensive event tracking across their website and mobile apps on Android and iOS.
- Headless API Setup: Needed reliable APIs to serve content to B2B apps supporting partnerships with Chipotle and Starbucks.
- SEO and Monitoring: Sought SEO optimization and continuous monitoring to ensure 100% uptime and a seamless user experience.
Solutions
Lead Generation Form Implementation
- Developed a custom Elementor widget for a lead generation form, allowing modular management of onboarding processes between marketing and signup subdomains.
- Facilitated seamless transitions for users, enhancing the overall user experience.
Advanced Analytics Configuration
- Defined a detailed analytics strategy, including key events to track conversions and engagement.
- Implemented events in Google Tag Manager, Google Analytics, and Firebase across the website and mobile apps for comprehensive user insights.
Headless Content APIs
- Established secure, headless WordPress APIs to deliver content to cred.ai’s B2B apps, enabling partnerships with Chipotle and Starbucks.
- Ensured high performance and security standards for consistent content delivery.
SEO and Performance Monitoring
- Enhanced organic SEO through Ahrefs and other tools, optimizing content to improve search rankings.
- Set up continuous monitoring to maintain 100% uptime, identifying and addressing any user experience issues across devices and browsers.
Results
Through these initiatives, cred.ai achieved:
- A seamless lead generation system, improving onboarding efficiency and user flow.
- Detailed cross-platform analytics that offer valuable insights into user behavior.
- Reliable APIs for B2B app partnerships, providing secure and stable content delivery.
- Improved SEO rankings and uninterrupted uptime, ensuring a flawless experience across all platforms.
Future Outlook
I continue to collaborate with cred.ai to support their lead generation and growth objectives. Moving forward, the focus will be on refining analytics, enhancing SEO strategies, and optimizing cross-platform user experiences.
Custom WordPress theme development for netbraintech.com using ACF Pro for advanced, specialized content management and API connections to third-party systems including Marketo, SalesForce, Intercom.io and Zoho.

NetBrain's Multinational Website Optimization and Lead Generation
NetBrain hired me as an outsourced developer, working as an integrated member of their team to optimize and configure their multinational website for various global audiences, including ensuring access behind China’s firewall.
I collaborated with teams in the US, West Coast, and China, handling CRM integration, analytics, custom search, and content marketing to drive user engagement and lead generation.
Challenges
NetBrain faced several key challenges, including:
- Multinational Website Configuration: Required a site accessible in multiple regions, including behind China’s firewall.
- CRM Integration & Analytics: Needed modular CRM integration with Marketo and Zoho for consistent data capture and enrichment.
- Content Marketing & Organic Traffic Growth: Sought to leverage existing documentation and strategic content creation to increase organic traffic and reduce advertising spend.
Solutions
Multinational Website Configuration
- Configured the website for reliable access in both Western markets and China, overcoming firewall limitations and ensuring smooth content delivery globally.
- Managed localized content to address audience needs across different regions.
CRM & Analytics Integration
- Integrated Marketo as a CRM, with all forms feeding into it in a modular, consistent manner.
- Used Zoho for pre-filling forms to support data enrichment, increasing lead quality.
- Defined analytics events and implemented tracking with Google Tag Manager, Google Analytics, LinkedIn, Google Ads, and Reddit advertising to monitor site performance and optimize ad campaigns.
Brand Extension and Custom Search Engine
- Conducted design improvements to enhance brand consistency and quality across digital touchpoints.
- Developed a custom search engine on WordPress, delivering highly relevant, specific results based on custom logic unique to NetBrain’s business.
Content Marketing and SEO
- Assisted with content marketing, from eBook creation to topic generation, grounded in keyword and audience research.
- Repurposed older help documentation into fresh, SEO-optimized content for the blog and research areas, driving organic traffic growth.
- Implemented strategies to generate quality leads, increasing revenue and lowering advertising costs through improved search visibility and organic reach.
Results
This collaboration resulted in:
- A globally accessible, optimized website that performs well in diverse markets, including China.
- Enhanced lead generation and data capture through effective CRM integration, data enrichment, and conversion-focused analytics.
- A boost in organic traffic and lead quality by strategically repurposing content and targeting high-value keywords.
- Lower advertising costs and increased revenue from organic traffic and optimized ad campaigns.
Future Outlook
With a foundation built for scalability and adaptability, NetBrain’s digital presence is well-equipped to support ongoing growth and global engagement. My continued support ensures that NetBrain can navigate both regional and global digital needs effectively.

Custom WordPress development using Piano and Stripe API connections for enterprise-level group subscription management. This extended into extensive development work to simplify and improve their custom WordPress theme build.

MIT Sloan's Corporate Account Subscription System
MIT Sloan Review, a publication from MIT, hired me as a back-end developer to create a unique corporate subscription system for their paid membership service.
This system needed to support block groups of subscribers—a feature not available through any existing plugins or tools. Additionally, I provided front-end and back-end development support, helping to streamline the site and optimize analytics and data processing.
Challenges
MIT Sloan Review faced several unique challenges, including:
- Corporate Subscription Management: Needed a custom solution to sell and manage block corporate memberships within Piano, their subscription management platform, which lacked support for this scenario.
- Data & Analytics Integration: Required a centralized data warehouse and integration with analytics and advertising tools.
- Theme and Plugin Optimization: The site had become overly dependent on third-party plugins and scripts, leading to performance issues.
Solutions
Custom Corporate Subscription System
- Developed a custom corporate subscription system designed to manage group subscriptions as block memberships, a creative solution compatible with the Piano subscription platform.
- Simplified the process, focusing on minimalism and efficiency, ensuring a smooth experience for administrators and users.
Data Warehouse and Analytics Integration
- Configured Gravity Forms to feed data into BigQuery for centralized data management.
- Set up BigQuery as a data warehouse to support data analysis and reporting.
- Worked with Google Tag Manager to configure analytics and advertising tools, enhancing tracking and campaign optimization.
Theme and Plugin Optimization
- Streamlined the site by reducing its reliance on third-party plugins and vendor scripts, improving site speed and overall performance.
- Provided front-end and back-end support to enhance the site’s functionality and maintainability.
Results
Through these initiatives, MIT Sloan Review achieved:
- A scalable and efficient corporate subscription system that supports group memberships within Piano, meeting a critical business need.
- Improved data management and analytics through BigQuery integration, providing insights into subscriber behavior and engagement.
- Enhanced site performance and reliability by reducing plugin dependencies and optimizing the codebase.
Future Outlook
The custom subscription solution and analytics enhancements have equipped MIT Sloan Review with a streamlined, resilient platform for subscription management and data-driven decision-making. The foundation set in place will support MIT Sloan Review’s ongoing growth and evolution in the digital space.
Custom theme built with the Roots Sage framework, utilizing plugins to integrate with Hubspot and SalesForce all while meeting strict security requirements to meet ITAR compliance rules.

Paperless Parts' Hubspot & SalesForce Connected Custom Theme
Paperless Parts is a U.S.-based, ITAR-certified business needing expert WordPress development to maintain and enhance their digital presence.
The work involved upgrading and improving their custom Roots Sage theme build done by a local agency in the Boston area. During the process I worked as part of their in-house marketing team to improve all aspects of the website, ensuring high performance, security, and SEO.
Challenges
Paperless Parts faced several challenges, including:
- Theme Upgrade Complexity – Transitioning from Sage 9 to Sage 10 presented compatibility and functionality issues that required careful handling.
- Performance & Reliability – Addressing site performance issues related to caching, compiling, and deployment pipelines.
- Lead Generation & Analytics – Integrating HubSpot for lead generation and defining analytics events.
- ITAR Compliance & Security – Implementing security measures to align with ITAR standards.
- Advanced Search Capabilities – Developing a keyword-relevancy-based search with enhanced features.
Solutions
Theme Upgrade & Maintenance
- Successfully upgraded the Sage theme from version 9 to 10, ensuring seamless compatibility and enhanced performance.
- Resolved issues related to caching, compiling, and pipeline reliability to streamline deployment processes.
Lead Generation Integration
- Integrated HubSpot throughout the site to support lead generation efforts.
- Defined custom analytics events, implemented via Google Tag Manager, to track visitor engagement and conversions.
SEO Optimization
- Conducted a thorough SEO audit and implemented optimizations using Ahrefs.
- Increased organic search rankings by addressing Search Console recommendations, adjusting keywords, and optimizing page structure.
ITAR-Compliant Security Enhancements
- Implemented a Content Security Policy (CSP) and other advanced security headers to safeguard sensitive information.
- Established routine security scans and updates to maintain compliance and strengthen defenses against threats.
Advanced Search Capabilities
- Developed an advanced keyword-relevancy-based search with features like autocomplete, keyword highlighting, and custom ranking capabilities.
- Enhanced the search functionality to provide accurate, user-friendly results that prioritize relevant keywords and phrases.
Results
Through our ongoing partnership, Paperless Parts has achieved a significant improvement in their website’s performance, security, and SEO. Key accomplishments include:
- A more reliable and faster website with improved caching and deployment.
- Enhanced lead generation through HubSpot integration and custom analytics tracking.
- Organic search ranking improvements thanks to targeted SEO optimizations.
- Full compliance with ITAR security requirements through rigorous security measures.
- A robust, advanced search feature that enhances user experience and supports keyword relevancy.
Future Outlook
Our collaboration continues as I provide ongoing support and consultation to meet Paperless Parts’ evolving website needs. With a solid foundation now in place, we’re set to achieve further growth, security, and lead-generation enhancements in the future.
High-volume headless WordPress supports a de-coupled frontend that handles custom subscription management and unique eCommerce requirements like support for MIT alumni purchases, offering special discounts and rates.

MIT Technology Review's headless WordPress CMS stack
MIT Technology Review hired me as an in-house leader to completely re-architect their website, moving from a traditional Drupal system to a headless WordPress CMS, a cutting-edge approach at the time.
This project involved integrating advanced e-commerce systems, custom user account features, and a digital archive of legacy content dating back to 1901.
Challenges
MIT Technology Review needed a solution that addressed several unique challenges:
- Transitioning from Drupal to Headless WordPress: Required a modern, scalable CMS that could support a Node.js and React frontend.
- Alumni Access & Account Management: Needed an advanced e-commerce system to verify MIT alumni and offer free account access.
- Legacy Content Archiving: Required the digital preservation and accessibility of archives dating back to the early 20th century.
Solutions
Headless WordPress CMS Architecture
- Proposed and implemented a headless WordPress CMS, a forward-thinking solution at the time, connected through Heroku with a Node.js and React-based frontend.
- Enabled a seamless and highly flexible content management workflow for editors and contributors.
Advanced E-commerce and Alumni Account Integration
- Developed an e-commerce system that allows MIT alumni to gain free access after verifying enrollment.
- Included advanced user account features to enhance personalization, user engagement, and subscription management.
Legacy Content Digital Archive
- Digitally archived and organized legacy content dating back to 1901, ensuring historical content remains accessible and usable.
- Created a user-friendly interface for exploring archived materials, preserving MIT’s rich history.
Results
The re-architected MIT Technology Review site achieved:
- A scalable, high-performance CMS architecture that has reliably powered the website for over 7 years.
- Enhanced user account management and alumni access capabilities, improving engagement among the MIT community.
- A well-organized, accessible digital archive of legacy content, providing a valuable resource for readers and researchers.
Future Outlook
The headless WordPress CMS, combined with a React frontend, has provided MIT Technology Review with a robust foundation for ongoing success. The system’s flexibility ensures it can adapt to future needs, solidifying MIT Technology Review’s digital presence for years to come.

WordPress powered banking website built for Rhode Island’s largest credit union. This site is highly secure and modular, with custom JavaScript powered calculators, optimized SEO, and advertising implementations to support paid ads on LinkedIn, Google Ads, Reddit and Facebook/Meta.

Coastal1's Secure Custom WordPress Banking Theme
Coastal1 Credit Union is Rhode Island’s largest credit union, and they were in need of a custom WordPress theme to support a highly secure and modular site, designed to meet specific branding requirements.
My role extended to creating calculators, optimizing SEO, and implementing a robust analytics framework to support their conversion-optimized advertising campaigns.
Challenges
Coastal1 Credit Union faced specific challenges, including:
- Highly Secure, Modular WordPress Theme: Required a custom theme allowing flexible content management for changing rates, mortgage calculations, and other banking information.
- Custom Calculators: Needed mortgage and homeowner-related calculators for user engagement.
- SEO & Analytics Optimization: Sought organic growth through SEO and conversion tracking for digital advertising.
Solutions
Custom WordPress Theme Development
- Developed a secure, custom WordPress theme tailored to Coastal1’s branding, with modular elements for managing dynamic content, including mortgage rates and other financial data.
- Built custom modules for various rate types, allowing easy updates and real-time rate calculations.
Mortgage & Homeowner Calculators
- Designed and implemented custom calculators for mortgage and homeowner-related calculations, providing users with valuable tools directly on the site.
SEO and Organic Growth
- Conducted an in-depth SEO audit with SEMrush and Ahrefs to optimize content, keywords, and structure.
- Resulted in substantial organic search growth and increased visibility across search engines.
Comprehensive Analytics and Advertising Integration
- Defined critical analytics events throughout the site, configured them in Google Tag Manager, and integrated with Facebook, Bing, and Google Ads.
- Enabled conversion-optimized campaigns across advertising platforms, improving user targeting and increasing lead generation.
Results
Through this engagement, Coastal1 achieved:
- A highly secure and flexible website that allows for easy updates to dynamic content.
- Increased user engagement through custom mortgage and homeowner calculators.
- Significant SEO improvements with enhanced organic visibility and traction.
- Effective conversion-focused advertising, reducing acquisition costs and increasing leads.
Future Outlook
My partnership with Coastal1 Credit Union continues, supporting new developments and ongoing maintenance to adapt their digital ecosystem as needs evolve. Coastal1 is well-positioned for long-term digital growth and enhanced user engagement.
Proven Experience
I’ve built and maintained over 1,000 custom WordPress websites and apps, powering experiences for more than 200 million users worldwide. With deep, hands-on expertise, I solve tough problems fast and help prevent the ones you don’t see coming.
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1000+ WordPress builds delivered
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1M+ lines of custom code
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200M+ users reached globally
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18 years solving real business challenges
Full Service Support
I support far more than just WordPress—working across your entire digital ecosystem to ensure performance, security, and marketing systems all run smoothly and scale with your business.
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Performance and Core Web Vitals
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Security at scale (SOC2, backups, auth)
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Custom WordPress development (headless, REST API, blocks)
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Analytics integration (GA4, GTM, BigQuery, Looker)
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Marketing ops stack (HubSpot, Marketo, Salesforce)
Advanced Integrations
I’ve connected WordPress to hundreds of third-party platforms—securely and cleanly—so your site works seamlessly with the rest of your stack.
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Google Tag Manager, Google Analytics, Search Console
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CloudFlare, Sucuri, Wordfence WAF
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HubSpot, SalesForce, Marketo, Pardot
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Stripe, WooCommerce, Shopify
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Spotify, Zoho, BigQuery, Twilio, SOAP
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Mixpanel, Segment Analytics, Google Ads, Facebook/Meta Pixel
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And many more…
Certified Partner Provider
I’m a certified expert recommended by top WordPress hosting providers, trusted to work directly on high-performance and high-security client sites.
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Kinsta, WPEngine
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Page.ly, Flywheel
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AWS LightSail, WordPress VIP
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Google Cloud, Cloudways
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Pressable, IONOS
Real Concerns Marketing Leaders
Have About Hiring a Freelancer
Hiring a freelancer instead of a full agency is a big decision. CMOs and digital leads often have valid concerns—so I’ve built my process to directly address them and deliver the reliability, strategy, and results you expect.
Concern | Solution |
---|---|
Long-Term Availability Will this person stick around? What happens if they get too busy or disappear in the middle of something critical? |
I’ve supported many clients for 5+ years with guaranteed SLAs and clear response windows. I limit my client load and have never left a project unfinished in years. Your business won’t be left hanging. |
Problem Solving Under Pressure Can they step in when something breaks or troubleshoot fast when things go wrong? |
I’ve built, fixed, and scaled hundreds of complex WordPress sites. When issues come up, I investigate quickly and solve them efficiently—often before they impact your KPIs. |
Proactivity & Initiative Will I have to micromanage them? Or will they bring ideas and move things forward without constant direction? |
I approach every engagement like an embedded partner—not a task taker. I make recommendations, flag risks early, and take ownership of outcomes that support your business goals. |
Modern Technical Practices Are they up to date on SEO, accessibility, performance, and other essentials? |
Yes. deeply. I implement modern Core Web Vitals, follow WCAG accessibility, and stay on top of SEO and tracking changes (GA4, Consent Mode, schema, etc.) as part of every build. |
Clear Communication Can they communicate clearly with marketers, stakeholders, and engineers alike? |
I’ve worked cross-functionally with CMOs, dev teams, and compliance leads. I communicate clearly, translate technical details into business terms, and adapt to your team’s style. |
Data Security & Compliance Will they treat customer and marketing data responsibly? Are they compliance-aware? |
I’ve worked on systems with strict compliance needs (HIPAA, SOC2, ITAR, GDPR) and always follow secure development practices—from auth systems to backup policies. |
Process & Documentation Is there any structure to how they work? Can someone else pick things up if needed? |
Everything I build is documented—from deployment steps to CMS editing guides. I use clean Git history, issue tracking, and onboarding docs so your team isn’t dependent on me alone. |
Strategic Thinking Will this person understand the bigger picture? Or just execute blindly? |
With years of experience supporting CMOs and digital teams, I think beyond code. I bring ideas to help grow traffic, improve UX, and hit measurable marketing goals. |
Common Questions on Hiring a Freelance Consultant
If you're weighing the decision between a freelancer and a full agency, you're not alone. These are the questions I hear most often from business and marketing leaders making that choice.
- What hourly rates do WordPress freelancers charge?
Rates vary based on skill, experience, availability, and reputation. Strong freelancers typically charge more because they solve problems faster and build solutions that hold up long term.
Here’s a general breakdown:
- $100–$200/hr — Experienced consultants who focus on mission-critical projects. They bring senior-level technical ability, often stronger than what you'll find in many agencies.
- $50–$100/hr — Competent developers who can handle most business needs, but may lean heavily on plugins and prebuilt tools.
- $10–$50/hr — Entry-level freelancers who often rely on themes and plugins. These projects may work in the short term but often result in long-term limitations or instability.
- How much does a custom WordPress design cost?
It depends on the scope—branding, UX, number of page templates, and your business goals all factor in. Here's a general guide:
- $500–$2,500 — Uses a prebuilt theme with light branding. Good for basic sites, but don't expect deep customization or long-term flexibility.
- $2,500–$7,500 — Small agency or freelancer using semi-custom templates. Efficient, but may limit how much you can evolve later.
- $7,500–$15,000 — Custom-designed and developed themes with performance and maintainability in mind.
- $15,000–$50,000 — Fully tailored design and development projects. Often includes multiple rounds of revisions, collaboration with internal teams, and long-term planning.
- $50,000+ — Large-scale projects from elite freelancers or well-known agencies. Suited for complex systems, global organizations, or sites with integrated marketing stacks.
- Is WordPress still relevant, and does it support modern web needs?
Yes. WordPress supports modern technologies like headless architecture, REST and GraphQL APIs, and custom frontend frameworks. The key is working with someone who knows how to implement these tools without overcomplicating your stack.
- How does WordPress compare to newer CMS platforms?
Newer platforms may feel more modern on the surface, but WordPress is still unmatched in flexibility, scalability, and community support. It’s trusted by enterprise organizations for a reason—it can be shaped to fit any need, with the right developer.
- Will WordPress keep up with future trends?
Absolutely. WordPress is constantly evolving thanks to its massive developer base. From new block-based editing tools to improved performance and accessibility features, it's not only keeping up—it’s leading in many ways. The platform’s flexibility ensures it can continue adapting to whatever the future brings.
- Isn't WordPress prone to security vulnerabilities?
WordPress gets targeted more often because it’s the most widely used CMS in the world. But the platform itself is secure—issues arise when poor-quality plugins or bad practices are introduced. With proper security controls, updates, and monitoring in place, WordPress can absolutely meet modern security expectations.
- How flexible is WordPress for custom builds?
WordPress is incredibly flexible for teams that need more than just off-the-shelf functionality. It supports fully custom themes, Gutenberg blocks, integrations, and publishing workflows. You can control every aspect of the experience—from the database layer to the UI.
- Why choose WordPress over a newer or niche CMS?
WordPress has an unmatched ecosystem. Whether you need a developer, designer, or specialized consultant, you won’t struggle to find support. Its long track record and ongoing innovation make it a safe, sustainable choice that can evolve with your business.
- Can WordPress support complex business requirements?
Yes. with the right architecture and development practices, WordPress can support advanced workflows, API integrations, custom user roles, and global content strategies. Many enterprise companies use it for exactly these reasons.
- Is WordPress a cost-effective solution?
WordPress is extremely cost-effective because it's open-source, flexible, and doesn’t lock you into long-term licensing. You can build enterprise-grade features at a fraction of the cost of proprietary systems—without sacrificing scalability.
- Is WordPress a strong platform for SEO and content?
Yes. With the right setup and tools, WordPress is a top-tier SEO platform. Plugins like Yoast or Rank Math provide advanced features, and its flexibility allows for proper semantic markup, schema, and performance optimization to help boost rankings and visibility.
- Can WordPress scale as my business grows?
Definitely. WordPress can handle high traffic, large volumes of content, and enterprise-level complexity. With a solid technical foundation and scalable hosting, it’s been proven at scale by brands like Time, Meta, and The New York Times.
- What’s a good consulting theme for WordPress?
If you're a developer, I recommend building your own theme with Roots Sage or Timber for long-term control. If you're a business owner managing your own site, Bricks is a flexible, performance-friendly builder that gives you full control—without relying on bloated templates.
Benefits of working together
Agency Quality, Freelance Rates
You’ll work directly with me—no layers of account managers or slow handoffs. I integrate into your team using tools you already rely on, like Asana, Jira, or Slack. When something’s urgent, I’m easy to reach by email, call, or message.
Clear, Direct Communication
Clean code matters, but clear communication is what keeps projects on track. I provide regular updates, join standups and team meetings, and work within your workflows—whether that’s Slack, Teams, or your project management tool of choice.
Experience Without Ego
With 17+ years of hands-on experience, I bring proven WordPress and analytics expertise to every project. But I also know how to collaborate. I stay open, focused, and aligned with your goals—no ego, just results.
Smart Solutions, Fewer Plugins
Many WordPress issues come from plugin bloat. I solve problems with lightweight, maintainable code when it’s the better approach—and only reach for a plugin when it’s truly the right fit for your stack.
Let's Chat
If you're looking for help with your WordPress stack, I'd love to hear from you. Schedule a free 15 minute consultation on Google Meet using the availability calendar below.