Work Experience
Organizations I've supported as a fractional expert across their digital stack. Deep experience as a programmer, data engineer, and designer lets me architect, clean up, and support modern web stacks with simple, durable solutions.
Puck.news is a subscription-based digital publication, and hired me as their enterprise WordPress engineer to run the custom theme, the Stripe subscription platform behind it, and the analytics and consent stack around it. Subscription billing runs without babysitting, login and checkout stay clean under attack, and consent-compliant reporting keeps the revenue numbers trustworthy.
The work covers custom theme development, Stripe subscription billing and paywalled member accounts, integrations with Customer.io, Google Pub/Sub and BigQuery, and GDPR/CCPA consent management using Cookiebot and Consent Mode v2. Cloudflare bot protection and brute-force mitigation keep the login and checkout paths clean.
Focus
- Custom theme development
- Stripe subscription billing
- Paywall & member accounts
- GDPR/CCPA consent management
- Bot & brute-force mitigation
- GTM & BigQuery reporting
Twindo.com hired me as their enterprise WordPress engineer to support the marketing site and connected app, and to build the conversion tracking architecture that spans both. Marketing measures the full funnel across two domains from a single setup, with purchases landing accurately in both Meta and Google Ads.
The work covers HubSpot attribution, Consent Mode v2 in Google Tag Manager, cross-domain tracking between site and app, and dual-surface purchase conversions sent to Meta CAPI and Google Ads. Marketing measures the full funnel across two domains from a single setup.
Focus
- Marketing site development
- HubSpot attribution
- Cross-domain conversion tracking
- Meta CAPI & Google Ads
- Consent Mode v2
RW Thrive is the 100% employee-owned parent of Realityworks, BirdBrain Technologies, Strawbees and Tinkering Labs, and hired me as their WordPress engineer to launch the CreXo brand site and move strawbees.com off HubSpot CMS. A new holding company launched publicly 23 days after the repository was created, and a marketing team of one now edits brands, storefronts, navigation and product content without a developer.
The work covers a framework-free custom theme built on a hierarchical brand post type, where four child brands each carry their own logo, utility navigation, storefront and quote form from one codebase, plus a 255-page static migration off HubSpot onto Kinsta, a 321-URL redirect recovery against 600+ Search Console errors, GA4 and Consent Mode analytics handed over to the client, and a DataSnap catalog moved into Gutenberg so marketing edits it directly.
Focus
- Custom theme development
- Multi-brand content architecture
- HubSpot CMS migration
- Static site migration
- SEO redirect recovery
- GA4 & Consent Mode
- ACF content modeling
- Kinsta hosting & deployment
Saint-Gaudens Memorial is the century-old nonprofit behind Saint-Gaudens National Historical Park, and hired me as their WordPress engineer to move the site off failing shared hosting and hand it back to a staff that could run it without a developer. A grant-funded engagement left a hardened, measurable site that a 15-person nonprofit updates itself, with the season landing page rebuilding from content instead of an annual developer ticket.
The work covers a same-day migration from GoDaddy to Cloudflare and Kinsta with rate limiting that caught 44,207 threats in the first month, a reprint-free QR router for a printed direct-mail campaign, GA4 and Google Ads conversion tracking that keeps their Ad Grants account eligible, Rank Math SEO recovery after five hard-coded meta tag blocks were removed from the theme, and hard-coded Twig pages converted into 30 ACF fields so the concerts and programming pages rebuild themselves each season.
Focus
- WordPress development
- Cloudflare & Kinsta migration
- Security & WAF hardening
- ACF content architecture
- Technical SEO & Rank Math
- GA4 & Google Ads conversion tracking
- Google Ad Grants management
- QR campaign attribution
CPC Scientific is a peptide and oligonucleotide CRDMO whose parent company, Medtide Inc., listed on the Hong Kong Stock Exchange, and hired me to find out why their WooCommerce site was burning 400% CPU on a four-core plan. Origin bandwidth fell from 7–13 GB per day to about 1 GB per day, avoiding a hosting tier upgrade of roughly $2,000 a month, and unqualified inbound now reaches the sales team pre-sorted.
The work started as an evidence-only diagnostic — access logs imported into BigQuery and queried by IP, user agent, path and hour — and became the infrastructure rebuild it pointed to: SiteGround to Kinsta and Cloudflare, PHP 8.2 to 8.4, a local and staging environment with zero-downtime deploys, an Avada-safe brand plugin carrying the Medtide identity, Organization JSON-LD, WooCommerce checkout and Stripe remediation, and an AI lead-screening system whose prompt, budget and API key the client owns.
Focus
- Performance diagnostics & BigQuery log analysis
- Kinsta & Cloudflare migration
- Edge caching & bot mitigation
- WooCommerce & Stripe remediation
- WordPress plugin development
- Brand implementation
- Schema.org structured data
- AI form screening
Chelsea Supplies is a UK online retailer of designer radiators, composite fencing and composite decking, running six figures of WooCommerce order history on a shared hosting plan that was billed as a dedicated one. Google Ads conversion reporting was restored after an eight day blackout that had flatlined campaign performance, and the store's page cache and TikTok tracking were brought back from silently doing nothing.
I was brought in to review the whole stack and stayed to rebuild what it exposed: database queries cut from 3-4 seconds to under a second across 100,000+ orders migrated to HPOS, publicly downloadable database backups removed from the webroot, two priced-by-component product configurators built for the new decking and fencing lines, four SEO-addressable colour URLs served off a single product listing, and an advertising measurement chain repeatedly repaired when other vendors broke it in production.
Focus
- WooCommerce performance optimization
- Database optimization & HPOS migration
- Security remediation
- Product configurator development
- Technical SEO & URL architecture
- Google Tag Manager & conversion tracking
- TikTok & OpenAI pixel implementation
- Payment gateway migration
- Hosting & Cloudflare strategy
AdDaptive Intelligence is a Boston-area B2B account-based advertising and analytics platform, and hired me to rebuild addaptive.com end to end — designing the site, engineering the custom WordPress theme behind it, and standing up the infrastructure it runs on. A two-person marketing team owns a site that finally matches the brand, publishes pages without a developer, and explains an abstract product in about eight seconds.
The work covers a homepage design delivered as a fully animated HTML/CSS/JS prototype, the ABM lifecycle and signal-differentiation diagrams hand-built in SVG, a classic PHP theme with an ACF flexible-content section library so the marketing team can build pages without a developer, audience landing pages for Brands, Agencies and Publishers, News and Press post types, a Calendly demo-booking modal, and a machine-readable /llm-api/ business profile for AI search. It also covers the environment underneath it: local nginx and SSL, CodeKit builds, a private GitHub repository, and a tested WP Engine git deploy pipeline.
Focus
- Web design
- Custom theme development
- SVG animation & data visualization
- ACF content architecture
- Information architecture
- Front-end development
- DevOps & deployment pipeline
- GEO / AI search
- Google Tag Manager
- Performance optimization
BlackVue Australia is the Australian distributor for BlackVue dash cameras, and hired me to audit a heavily customized WordPress, WooCommerce and Laravel Blade store that was slow for real visitors while every hosting metric looked healthy. Two independent agencies had recommended a full rebuild; the audit found a healthy codebase, one cookie, and a prioritized path that kept the site they already had.
The audit traced a cache BYPASS on every browser visit to a live WooCommerce cart rendered in the site header, which set a session cookie that stopped Cloudflare and Varnish from caching any page, and quantified a 415-field ACF group, an 18.6MB background video and a 2.87s server render. The implementation that followed made anonymous HTML cacheable, hydrated the header cart over AJAX, memoized 102 uncached image disk reads per render, deferred third-party scripts, and documented the cacheability contract for the wider team.
Focus
- Performance audit
- WordPress & WooCommerce engineering
- Caching architecture
- ACF content architecture review
- Laravel Blade template optimization
- Core Web Vitals
- Third-party script management
- Technical documentation
Bastille.net is an enterprise wireless security company, and hired me as their enterprise WordPress engineer and analytics consultant to run the website and the reporting behind it. Leadership gets weekly metrics automatically, and the site is now visible to traditional search and AI answer engines alike.
The work covers custom theme and landing page development, AEO and LLM visibility infrastructure including llms.txt, Schema.org data and a JSON API for LLMs, GTM and GA4 with consent gating, HubSpot integration, and accessibility and performance fixes. BigQuery-powered weekly metrics reports go directly to leadership.
Focus
- Custom theme & landing pages
- AEO/LLM visibility infrastructure
- GTM & GA4 with consent gating
- HubSpot integration
- Accessibility & performance fixes
- BigQuery executive reporting
TripAdvisor hired me as a senior WordPress developer to build a custom theme and supporting plugins for a redesign of their official corporate blog, then kept me on it for the next eight years. One install served eight country domains through three rebrands, and the blog was retired article by article rather than switched off.
A single WordPress install served eight country domains in five languages behind their own nginx reverse proxy, with the locale resolved from a forwarded-host header rather than a multisite network. The work covers the theme and its Timber/Twig and AngularJS layers, a purpose-built JSON API, TripAdvisor Partner API integration, internationalized SEO with per-locale canonicals and hreflang, generated UK English, SAML 2.0 SSO, page cache segmentation by domain, three brand rollouts, and the 109 deep-linked redirects that retired the blog into their in-house Java platform without losing its search equity.
Focus
- Custom theme development
- Internationalization across 8 country domains
- Custom JSON API development
- TripAdvisor Partner API integration
- Technical SEO & canonical architecture
- SAML 2.0 SSO
- Page cache segmentation
- CMS migration & redirect mapping
MIT Technology Review hired me as a JavaScript expert to define and build the headless, API-driven frontend behind an extensive redesign of technologyreview.com. The headless frontend supports over 2 million monthly visitors without breaking a sweat, with GA4 data warehoused for Looker Studio reporting.
The work covered a standalone Node.js frontend serving content from a Drupal backend API, plus GA4 data flowing into a BigQuery warehouse for Looker Studio reporting. The system supports over 2 million monthly visitors without breaking a sweat.
Focus
- Headless frontend architecture
- Node.js & React development
- Drupal/WordPress content API
- GA4 to BigQuery warehouse
- Looker Studio reporting
MIT brought me in through its Internet Policy Research Initiative and CSAIL as the WordPress engineer for four public research properties: SCRAM, IPRI, MIT Future of Data and the ACM Symposium on Computer Science and Law. Four research sites moved from unversioned production edits to versioned, deployable software, with a people directory the labs maintain without a developer.
The work covers two custom functionality plugins, a team directory built as a post type and shortcode that the labs still run themselves, MIT brand implementation through Elementor global settings, a rebuilt research record, login hardening and web root cleanup, and a local environment, repository and zero-downtime deploy path for every site that previously only existed in production.
Focus
- Custom plugin development
- Custom post types & taxonomies
- Elementor design systems
- Brand implementation
- WordPress security hardening
- Performance optimization
- Git deployment & environments
- Maintenance and support
Cramer is a B2B brand experience agency in Norwood, MA, and hired me as their WordPress engineer to build madrigalpatientsupport.com for Madrigal Pharmaceuticals from Figma to an FDA-reviewed production launch. Their team edits approved copy, job codes and resources without a developer, and the site launched with its regulatory content managed in the CMS rather than in code.
The work covers a framework-free custom theme serving separate patient and healthcare-professional experiences from one codebase, an ACF flexible-content module system, the dual sticky/static Important Safety Information component, a Request an ARM form with server-side validation and a Veeva Vault rep lookup, WCAG accessibility and Usercentrics consent, and a 301-mapped URL restructure at launch. Their team edits approved copy, job codes and resources without a developer.
Focus
- Custom theme development
- Figma to WordPress
- ACF content architecture
- Veeva Vault API integration
- Regulated pharma compliance
- WCAG accessibility
- Consent management
- Launch redirects & SEO migration
SBLI is a Massachusetts mutual life insurer chartered more than a century ago, and hired me as their sole senior WordPress developer for the consumer platform — a relationship that ran eight and a half years. Conversions increased 362%, campaigns optimized on policies issued rather than leads captured, and the platform was handed off documented rather than switched off.
The work covers a custom pricing engine with its own MySQL rate table and XLSX importer driving instant term life quotes at sbli.com/quote, the fully digital application at apply.sbli.com built in Angular on a WordPress backend, four partner lead webhooks feeding an ArrayWorks SOAP CRM, and a Segment/BigQuery measurement stack with a Node microservice pushing offline underwriting outcomes back to the ad platforms. Sustained development across nine private repositories, with a twelve-document handover to the in-house team.
Focus
- Custom plugin development
- Angular quote & application frontends
- Custom HTTP API & MySQL tables
- SOAP CRM integration
- Partner lead webhooks
- Segment & BigQuery analytics
- Offline conversion tracking
- Security hardening
- Documentation & knowledge transfer
Coastal1 Credit Union is the largest credit union in Rhode Island with over $2B in managed assets, and hired me as a senior WordPress developer to design, build and maintain their website. The site holds up to accessibility and security audits, and live rates stay accurate across every page without manual updates.
The work covers a WCAG-compliant custom theme, monthly maintenance and update cycles, security hardening against audit and scan findings, Content Security Policy, Cloudflare WAF and Turnstile, and GA4 and ad conversion tracking. A custom plugin pulls live rate data from external APIs throughout the entire site.
Focus
- Custom WCAG-compliant theme
- Monthly maintenance cycles
- Hardening & audit remediation
- Content Security Policy
- Cloudflare WAF & Turnstile
- GA4 & ad conversion tracking
- AI search visibility
ARI-hetra manufactures the heavy-duty lifts and shop equipment that keep military, government and transit fleets running, and hired me to build the data warehouse behind their business. Nineteen ERP tables, payroll, CRM and fleet telematics now land in BigQuery every day without anyone opening a spreadsheet.
The work covers a Google BigQuery warehouse fed by four systems that had no way to talk to each other: Sage 100 ERP extracted nightly over the MAS 90 ODBC driver from an on-premise Windows server, Paylocity payroll delivered as XLS to a Google Cloud SFTP server I built for it, GPS fleet telematics imported daily as time-series data, and Zoho CRM synced through Fivetran. The pipeline was rewritten three times, ending as a Python and Pandas ETL in Google Cloud with retry logic, freshness and row-count checks, request chunking and fault alerting.
Focus
- BigQuery data warehouse
- Sage 100 ERP integration
- Python & Pandas ETL pipelines
- Google Cloud infrastructure
- API & SFTP integrations
- Fivetran & Airbyte sync
Fab Foundation runs the global network of Fab Labs that came out of MIT's Center for Bits and Atoms, and hired me to engineer SCOPES-DF, the WordPress application where educators across that network build and share digital fabrication lesson plans. The lessons library serves 250+ community-contributed lesson plans to educators across 2,300+ Fab Labs without the fatal errors and lost lesson plans it started with.
The work covers a front-end lesson plan builder with rich-text authoring, media library image uploads and upload security checks, branded login and registration that never exposes WordPress, Arabic translation with right-to-left layout driven by browser language, and a performance rescue that took the lessons index from 2GB of peak memory to 40MB and removed roughly 600,000 duplicate postmeta rows. Monthly core and plugin update cycles, log triage and Cloudflare bot protection keep it running.
Focus
- Custom theme development
- Front-end authoring application
- Performance & database optimization
- Branded authentication flows
- Internationalization & RTL
- Search indexing & SEO
- Ongoing maintenance
DoubleShot Creative is a WBENC-certified Bay Area creative agency that won the CSAA Insurance Group corporate website redesign and hired me as the WordPress VIP engineer they don't keep in house. Every page and template in the agency's scope shipped to staging for client review, and an agency with no engineering function can build new pages from the module library without a developer.
The work covers a custom theme built from Figma with a 23-layout ACF flexible content library, ten bespoke templates, and three Adobe Experience Manager systems re-implemented in WordPress — AAA National zip and club code interrogation, the Direct Repair Network shop finder, and a CCPA request pipeline integrated with CSAA's Manage-CCPA API over OAuth. It also covers 406 items of AEM content migrated, a WP VIP security review, a WCAG accessibility pass, and the deployment architecture argument that reversed a Bitbucket-to-GitHub mirror before it could hide failed VIP builds.
Focus
- WordPress VIP development
- Figma to WordPress theme build
- ACF content architecture
- Adobe Experience Manager migration
- Enterprise API integration
- CCPA privacy request handling
- WCAG accessibility
- Security review & hardening
- Deployment architecture
- Google Tag Manager & GA4
Cred.ai is a mobile banking platform, and hired me as their WordPress consultant and analytics expert to improve an agency-built Elementor theme and take ownership of every analytics and ad platform integration. Customer acquisition costs are down across Facebook, Google Ads, TikTok and Snapchat, on tracking that survives consent choices and ad blockers.
The work covers maintenance and updates across multiple sites, security hardening including user enumeration blocking, WPScan and CISA scanning, Cloudflare access controls, and Consent Mode v2 with synchronized browser and server-side conversion tracking. Customer acquisition costs are down across Facebook, Google Ads, TikTok and Snapchat.
Focus
- Multi-site maintenance & updates
- Hardening & enumeration blocking
- WPScan & CISA scanning
- Cloudflare access controls
- Server-side tracking & consent
- Technical SEO & 404 remediation
SafeHire Inc. is the digital background screening arm of The CIP Group, and hired me to build the Laravel web application behind it from an empty repository to production. Intake, investigation, reporting and billing that used to run on paper, email and a spreadsheet ran as one application for five years, retired on the client's schedule rather than in failure.
The work covers the whole product: applicant intake with structured address history, state-aware driver's license validation and a drawn e-signature, an investigator report editor with per-service templates, DOMPDF report generation, secure document storage served only through short-lived signed S3 URLs behind an ownership check, customer accounts with a card on file, and Stripe invoicing that charges automatically the moment a report is marked complete. Five years of production support followed: framework and PHP upgrades, an S3 region migration, two address-API migrations, DMARC for Stripe's sending requirements, and fail2ban after the SSH logs filled with brute-force attempts.
Focus
- Laravel application development
- Stripe payments & invoicing
- PDF report generation
- Secure S3 document handling
- AWS & Laravel Forge infrastructure
- Email deliverability & DMARC
- Server hardening
- Long-term maintenance
OneGuide is the platform for modern portfolio ops, and hired me as the sole engineer behind oneguideportal.com, the WordPress multisite network that delivers a white-labeled portfolio hub to each of their private equity and venture capital clients. Fourteen client-branded portals ran from one codebase and one deploy, curated by operating partners rather than developers.
The work covers the multisite architecture and per-firm domain mapping, ThreeWP Broadcast content syndication with a per-firm publish policy, custom editorial tooling that turned the WordPress admin into a two-verb curation console, a JSON API for CSV member import and export wired into BuddyPress and FluentCRM, branded activation email, a performance pass across a seventy-four plugin BuddyBoss and LearnDash stack, and a four-environment RunCloud deploy pipeline.
Focus
- WordPress multisite architecture
- Domain mapping & white-labeling
- Content syndication
- Custom admin tooling
- Member management APIs
- CRM & community integration
- Performance optimization
- Deploy pipeline & environments
Recon Analytics is a first-party research agency serving leading telecom and AI providers, and hired me as their enterprise WordPress developer to build the platform their research is sold and delivered on. Reports reach their customers in near real-time, and report sales run through Stripe without manual fulfillment.
The work covers a custom theme, a Stripe-powered report store with member accounts and subscriber dashboards, automated AI workflows through n8n, and GTM and GA4 measurement with SEO and Schema.org markup. Reports reach their customers in near real-time.
Focus
- Custom theme development
- Stripe store & member accounts
- Subscriber & account dashboards
- n8n AI automation
- GTM & GA4
- SEO & Schema.org
Legacy Memorial Products is a patented American keepsake urn brought to market by a single founder, and hired me to build the entire business around the product: brand, website, copy, storefront and the engraving pipeline behind it. Every completed order produces one production-ready engraving file automatically, with its link written into the Stripe payment record - no drawing step between checkout and the laser.
The work covers a custom WordPress theme with no WooCommerce, a Stripe Checkout storefront with prices computed per configuration, and a Vue customizer that lets a customer lay out text across six engravable sides in 39 typefaces and outputs the production SVG the laser engraver runs on. Hosting, Cloudflare, GTM and GA4, and every page of site copy were part of it.
Focus
- Custom theme development
- Stripe Checkout & payments
- Vue product customizer
- SVG generation for laser engraving
- Brand & web design
- Copywriting
- GTM & GA4
- Cloudflare & Kinsta hosting
Montway Auto Transport is the leading auto and motor transport provider in the United States, and hired me as a freelance WordPress developer to optimize their heavily used lead generation flows. Lead flows convert better and rankings improved in both traditional search and AI answers, with BigQuery reporting behind the results.
The work covered lead flow and architecture optimization on Kinsta, plus custom SEO and GEO plugin development that improved both traditional search rankings and AI answer visibility for their marketing team. BigQuery reporting sits behind the results.
Focus
- Lead flow optimization
- Custom SEO/GEO plugin development
- Kinsta hosting & performance
- BigQuery reporting
Yakima Valley Workers Clinic is a network of over 40 health care clinics in Washington and Oregon, and hired me as a enterprise WordPress engineer to take over support of a custom agency-built theme. Open positions stay current on their own, pages load far faster, and their team publishes without the constant breakage they had before.
The work covers plugin bloat and dependency cleanup, major performance fixes, Kinsta environment setup, and a custom Taleo careers API plugin that keeps every open position current. Their team publishes without the constant breakage they had before.
Focus
- Agency theme takeover
- Taleo careers API plugin
- Plugin & dependency cleanup
- Performance fixes
- Kinsta environment setup
Paperless Parts builds software used by thousands of manufacturing shops nationwide, and hired me as their WordPress consultant to make an agency-built theme stable, secure and fully integrated with their marketing stack. The theme is stable and ITAR-aligned, lifecycle data flows cleanly into HubSpot and Salesforce, and marketing works from one warehouse.
The work covers theme cleanup and rebuild, ITAR-aligned security hardening, ongoing plugin and core update cycles, HubSpot and Salesforce lifecycle integration, GTM conversion tracking and technical SEO, with a BigQuery warehouse behind their marketing data.
Focus
- Agency theme cleanup & rebuild
- ITAR-aligned security hardening
- Plugin & core update cycles
- HubSpot & Salesforce lifecycles
- GTM conversion tracking
- Technical SEO
- BigQuery marketing warehouse
Building Engines hired me as their web developer to build and support an agency-designed custom WordPress website for their Boston team. The tag container went from hundreds of tags down to eight, and the site generates 262% more leads as a result.
The work covered custom theme development, site speed optimization, and a Google Tag Manager rebuild that went from hundreds of tags down to 8 modular ones. The site generates 262% more leads as a result.
Focus
- Custom theme development
- Site speed optimization
- GTM container rebuild
- Lead generation improvements
Harvard Law Review hired me as their enterprise WordPress engineer to build and maintain the custom design for their site, and keep it stable under heavy traffic. The site stays fast through traffic surges, and GA4 and Search Console data feed their Looker Studio dashboard on schedule.
The work covers ongoing update cycles, Cloudflare WAF and security headers, MFA and account security, and performance tuning during traffic surges. An analytics pipeline connects GA4 and Search Console to BigQuery, with scheduled queries powering their Looker Studio dashboard.
Focus
- Custom theme build & maintenance
- Ongoing update cycles
- Cloudflare WAF & security headers
- MFA & account security
- Traffic surge performance
- GA4 & Search Console to BigQuery
- Looker Studio dashboards
Innovasea hired me as a WordPress developer to clean up and standardize their custom agency-built site. Their install is fully up to date, depends on far fewer plugins, and lets their team publish exactly what they want.
The work covered plugin reduction, core and plugin update cycles, and GA4 and Google Tag Manager hygiene. Their install is fully up to date, depends on far fewer plugins, and lets their team publish exactly what they want.
Focus
- Agency site cleanup & standards
- Plugin reduction
- Core & plugin update cycles
- GA4 & GTM hygiene
Honeyfund hired me as a senior WordPress developer and analytics expert to clean up, migrate and secure their out-of-date blog. Migration and the PHP 8.3 upgrade shipped with zero downtime, and server-side events restored accurate conversion reporting.
The work covered migration from a custom AWS EC2 stack to Kinsta, dozens of plugin updates and a PHP 7.4 to 8.3 upgrade with zero downtime, plus GA4 and GTM event tracking, Meta CAPI server-side events, and technical SEO with schema. BigQuery analysis backs their traffic reporting.
Focus
- AWS to Kinsta migration
- PHP 7.4 to 8.3 upgrade
- Custom blog theme
- GA4 & GTM event tracking
- Meta CAPI server-side events
- Technical SEO & schema
- BigQuery traffic analysis
The World Bank hired me as a freelance web application developer to build a CMS that generates and distributes reports to 180 countries. Hundreds of COVID-19 status reports went out to 180 countries, generated and formatted without a designer in the loop.
The work covered a headless WordPress application that automates PDF report generation and rich data visualizations, with control over the master template and country-level overrides. They used it to distribute hundreds of COVID-19 status reports during the pandemic.
Focus
- Headless CMS application
- Automated PDF report generation
- Data visualization templates
- Country-level content controls
MIT Sloan Review hired me as their custom WordPress theme and plugin developer to set up and extend a Piano-powered paywall and the analytics behind it. Corporate group memberships run themselves, and paywall, form and analytics data all land in one BigQuery warehouse.
The work covered a corporate group membership system built with their internal team, plus custom theme and plugin development and a BigQuery warehouse collecting GA4 analytics data, Gravity Forms submissions and more.
Focus
- Piano paywall implementation
- Group membership system
- Custom theme & plugin development
- GA4 & form data in BigQuery
Sarasota Box Office hired me as an expert WordPress developer to configure modern DevOps for a custom WooCommerce theme running across hundreds of client websites. Updates deploy safely to hundreds of client sites, and years of redundant code are gone, leaving a lean system to iterate on.
The work covered a git deployment system that pushes updates to every client site safely, along with consolidation of years of redundant code. The result is a lean system supporting stable, rapid iteration on their WooCommerce product.
Focus
- WooCommerce theme at scale
- Git deployment system
- DevOps standardization
- Codebase consolidation
EverPresent hired me as their WordPress consultant to clean up an unstable site by rebuilding it on a new custom theme. Dozens of unnecessary plugins are gone, and they manage a vast library of landing pages on their own, confident nothing will break.
The work covered removing dozens of unnecessary plugins, a modular landing page system, a custom location database, lead form validation and a PHP 8 upgrade. They manage a vast library of landing pages on their own now, confident nothing will break.
Focus
- Custom theme rebuild
- Plugin removal & cleanup
- Modular landing page system
- Custom location database
- Lead form validation
- PHP 8 upgrade
OpenView Venture is an expansion-stage venture capital firm, and hired me as a local freelance designer and developer to iterate on ideas directly with their investment team in Boston's Seaport. The inbound engine became a model for their SaaS portfolio companies, several of whom I went on to work with directly.
The work covered design and development of a large inbound marketing engine at labs.openviewpartners.com and the firm site at openviewpartners.com, run under a single WordPress Multisite network. The project became a model for their SaaS portfolio companies, several of whom I went on to work with directly.
Focus
- Website design
- Multisite network build
- Inbound marketing engine
- Portfolio company support
Boston Review hired me as an experienced WooCommerce developer to repair a subscription and membership system that had drifted off its own calendar, with no repository, staging or local environment behind it. Renewals bill on the date subscribers were told they would be billed, fulfillment runs four times a year instead of by hand, and 90%+ of page requests are answered at the edge.
The work covers a WooCommerce Subscriptions renewal rebuild traced to next payment dates being calculated from actual payment time, a SQL audit correcting roughly 800 subscriptions, REST-backed print and digital fulfillment runs with a real test mode, Stripe checkout repair, SendGrid transactional email with SPF and DKIM, a Cloudflare account migration and cache rules answering 90%+ of page requests at the edge, and zero-downtime git deployment to WP Engine across localhost, staging and production.
Focus
- WooCommerce subscription rebuild
- Membership fulfillment automation
- Stripe checkout & payments
- SendGrid email with SPF & DKIM
- Cloudflare migration & edge caching
- Git deployment workflow
- Ongoing maintenance
Northstar Travel Group hired me as a data warehouse architect and fractional data engineer to build the BigQuery pipeline behind their monthly performance dashboard. Hundreds of millions of records stay fast and cheap to query, feeding the Tableau models their leadership team reviews monthly.
The work covered GA4 and Universal Analytics migration, multi-brand ETL pipelines, and clustering and materialized views that keep a single table of hundreds of millions of records fast and cheap to query. The reporting models feed Tableau for their leadership team.
Focus
- BigQuery warehouse architecture
- GA4 & UA data migration
- Multi-brand ETL pipelines
- Materialized views & clustering
- Tableau reporting models
Swagger.io publishes the most popular API documentation system on the web, and hired me as a freelance designer to redesign swagger.io and build the custom WordPress theme behind it. Developers suggest and approve documentation edits through GitHub, on a product used by companies like Intuit, Microsoft and PayPal.
The work covered a new design supporting their established brand, developed with their team in Cambridge, MA, and a theme serving dynamic content directly from GitHub so developers can suggest and approve edits. Their product is used by companies like Intuit, McKesson, Microsoft, Morningstar and PayPal.
Focus
- Website design
- Custom theme development
- GitHub-powered dynamic content
- Open-source docs workflows
Iotics hired me as their web developer to support a business website on the Pantheon hosting platform and connect it to their marketing stack. Lead attribution flows automatically into HubSpot and BigQuery, and routine content management takes a fraction of the time it used to.
The work covered content management simplification and automation, plus multitouch lead attribution flowing from their lead forms into HubSpot and BigQuery for their BI tools to work with.
Focus
- Pantheon site support
- Content management automation
- Multitouch lead attribution
- HubSpot & BigQuery pipelines
Starbucks SirenCARD hired me as their custom WordPress developer to build and support the launch of sirencard.com. The launch shipped on schedule on a theme their team can manage themselves, with program reporting powered by BigQuery.
The work covered a clean, easy-to-manage custom theme and launch support, with program analytics reporting powered by BigQuery.
Focus
- Custom theme development
- Launch support
- BigQuery program reporting
Laudio hired me as their web developer to clean up a business website built with the Elementor page builder. Site speed is way up, content management is simpler, and their cost per acquisition is down.
The work covered site speed optimization, GA4 and Google Tag Manager implementation, and Search Console and lead reporting. Site speed is way up, content management is simpler, and their cost per acquisition is down.
Focus
- Elementor site cleanup
- Site speed optimization
- GA4 & GTM implementation
- Search Console & lead reporting
Prevent Epidemics hired me as a web application developer to build a CMS that generates PDF reports for African countries. The PERC team produces every country edition themselves, adjusting text and layout without waiting on a developer.
The work covered an automated PDF reporting pipeline the PERC team runs themselves, with rapid iteration and easy text and layout adjustments across every country edition.
Focus
- Web application development
- Automated PDF report generation
- Multi-country content management
Vital Strategies hired me as an outsourced web developer to build and maintain the custom theme and functionality plugin behind their new corporate website. The theme has stayed stable through years of enterprise content demands, and can be redesigned on the same foundation.
The work covered a theme templated with the Timber library and built for flexibility and stability, plus a functionality plugin supporting enterprise content requirements. It can be redesigned years from now on the same foundation.
Focus
- Custom Timber theme
- Functionality plugin development
- Enterprise content management
- Ongoing maintenance
PROTO.LIFE hired me to build a modern custom WordPress theme that could support radical long-form publishing ideas. Their editors manage the entire website on their own, publishing rich long-form articles with custom blocks.
The work covers custom Gutenberg blocks for rich article experiences, subscription and email verification flows, Google Tag Manager, and ongoing maintenance. Their editors manage the entire website on their own.
Focus
- Custom editorial theme
- Gutenberg block development
- Subscription & verification flows
- GTM implementation
- Ongoing maintenance
PayWay is a payment gateway and merchant services provider built for card-not-present and subscription billing, and I'm the developer behind their official WooCommerce plugin in the WordPress.org directory. A payment gateway that would not activate was diagnosed from a merchant's stack trace and shipped fixed, answered in public on the plugin's own support forum.
The work covers the rewrite that brought the gateway up to WordPress coding standards, its two-call integration with Payway's session token and sale endpoints, full WooCommerce Subscriptions capability support, per-field checkout validation with live and test environments switchable from one setting, and the emergency fix for a release that fataled on activation and locked merchants out of the plugin entirely.
Focus
- WordPress plugin development
- WooCommerce payment gateway integration
- Subscription billing support
- Payment API integration
- WordPress coding standards
- WordPress.org directory releases
- Public support & incident response
Lifecycle Renewables hired me to build a custom theme supporting an updated design for their WordPress site. They manage their site with ease now, without the constant issues and fixes they had before.
The work covered custom theme development, CMS simplification and WP Engine hosting support. They manage their site with ease now, without the constant issues and fixes they had before.
Focus
- Custom theme development
- CMS simplification
- WP Engine hosting support
Not Your Average Joe's hired me to build a new custom WordPress theme that would simplify management of their 50+ restaurant locations. Reservations, menus, online ordering and geolocation stay current across more than 50 locations without manual updates.
The work covered a location management system replacing a poorly built theme, plus editorial workflow simplification and integrations with OpenTable, SinglePlatform and more to automate reservations, menu updates, online ordering and geolocation for mobile users.
Focus
- Custom theme development
- 50+ location management system
- Editorial workflow simplification
MIT Arts hired me as their enterprise WordPress engineer for ongoing custom theme and plugin support across a complex site. Complex eCommerce, events and integrations keep running, with new work shipped on the existing architecture rather than a rebuild.
The work covers eCommerce, event management, complex content management and custom integrations, on a site that needed someone who could rapidly understand the existing architecture and improve on it.
Focus
- Ongoing theme & plugin support
- Event management systems
- eCommerce functionality
- Custom integrations
Tufts Cancer Center hired me to design and build a custom WordPress theme powering the Adolescent & Young Adult Cancer Program section of their website. Their team maintains the whole program section on their own, with enrollment-only access handled by an approval workflow.
The work covered a theme built on Automattic's _s starter with ACF content architecture their team maintains entirely on their own, plus a member registration system with social logins and an admin approval workflow gating an enrollment-only area.
Focus
- Website design
- Custom theme development
- ACF content architecture
NetBrain builds enterprise software that automates network problem diagnosis, and hired me to design, architect and build a modern WordPress website with ongoing support behind it. Leads flow straight into Marketo and Salesforce, and the site holds up against the attacks aimed at their servers.
The work covers custom theme development, Marketo and Salesforce integrations, rapid lead generation iterations, analytics implementation, and security hardening against attacks on their servers.
Focus
- Website design & architecture
- Custom theme development
- Marketo & Salesforce integrations
- Security hardening
- Lead generation iterations
- Analytics implementation
American Student Assistance hired me to design, architect and build the Newsroom and Events sections of their corporate website. Editors publish news and events themselves, in a CMS shaped around the workflow they already had.
The work covered a custom WordPress plugin providing a simple, powerful CMS for managing and publishing events and news items, designed around their editorial workflow.
Focus
- Custom plugin development
- Newsroom & events CMS
- Editorial workflow design
Premier Research is an international provider of clinical research and monitoring services, and hired me as a senior WordPress developer and conversion specialist to build a registration form connected to Salesforce. Registrations sync to Salesforce instantly, and conversion rates improved through iterations measured in GA4.
The work covered a Gravity Forms build syncing submissions to their Salesforce CRM instantly, plus conversion rate iterations measured in Google Tag Manager and GA4 alongside their software and marketing teams.
Focus
- Registration form development
- Salesforce CRM sync
- Gravity Forms integration
- Conversion optimization
Remarque Systems hired me as a freelance web designer to redesign their existing website on a tight timeline and budget. Delivered on a tight timeline and budget, with conversion rates up 459%.
The work covered a custom theme built on their existing foundation, fully responsive and optimized to generate inbound marketing leads. Conversion rates increased 459%.
Focus
- Website redesign
- Custom theme development
- Conversion rate optimization
Philadelphia Magazine hired me as a senior WordPress developer to build a custom plugin managing their annual contests and prize competitions. Over 100,000 visitors have enrolled through the platform, with results and upcoming prizes announced automatically.
The work covered a contest and sweepstakes platform with OAuth social sign-on and custom Gravity Forms logic, plus result and upcoming-prize notifications for entrants. Over 100,000 visitors have enrolled through it.
Focus
- Custom plugin development
- Contest & sweepstakes platform
- Social sign-on
- Notification system
Boston's Basilica is Boston's most iconic church, and hired me as a local freelance designer to clean up and rebuild a custom theme built by a local agency. The rebuilt theme loads in under 500ms, and content changes no longer require code.
The work covered CMS simplification so content changes no longer require code, plus a performance audit and the fixes it identified. The rebuilt theme loads in under 500ms.
Focus
- Agency theme cleanup
- Performance audit & fixes
- CMS simplification
Bossip and Moguldom Media Group hired me to provide ongoing maintenance and support for their WordPress VIP hosted website, which receives close to 5 million pageviews each month. Close to 5 million monthly pageviews publish on deadline, on a platform where a careless deploy is expensive.
The work covers high-traffic publishing support with thorough QA and deadline-driven releases, on a platform where a careless deploy is expensive.
Focus
- WordPress VIP maintenance
- High-traffic publishing support
- QA & deadline-driven releases
Keryx is a public biopharmaceutical company, and hired me to develop the custom WordPress theme for their agency-designed public website. The public site and an SSO-secured intranet both shipped, giving staff one place for internal documents.
The work covered custom theme development, followed by a corporate intranet with SAML 2.0 SSO and Google Docs integration built right after the new site launched.
Focus
- Custom theme development
- Corporate intranet build
- SAML 2.0 SSO
- Google Docs integration
DGA Productions is a full-service production agency with credits for ESPN, YMCA and PBS, and hired me to design and build a website they could update entirely in-house. 4K samples stream from their own CDN on any device, and they finally had somewhere to showcase their video work.
The work covered a custom WordPress design and build with self-hosted, CDN-delivered 4K video samples using HTML5 playback for full mobile compatibility. They finally had somewhere to showcase their video work.
Focus
- Website design
- Custom theme development
- Video portfolio management
Citizen Schools runs advanced after-school programs for over 10,000 students in low-income areas nationwide, and hired me as a senior WordPress developer to build a flexible CMS from their in-house design. Over a dozen locations run independent microsites, on a platform we expanded together for more than five years.
The work covered a custom theme with advanced learning management capabilities on WordPress Multisite, letting their team run independent microsites for over a dozen locations. We expanded the platform together for over 5 years.
Focus
- Custom theme development
- Learning management features
- In-house design implementation
BenchFly is a science video publishing platform helping over 23,000 scientists publish lab protocols online, and hired me as an interface designer with PHP/MySQL MVC experience. Over 23,000 scientists publish lab protocols through the platform.
The work covered interface design and application development for the publishing platform itself, pairing the design with the framework work needed to ship it.
Focus
- Interface design
- PHP/MySQL app development
- Video publishing platform
Jana is the world's largest mobile rewards platform, reaching 3.48 billion consumers, and hired me to deliver a custom WordPress theme on a very tight timeline for a large international event. The redesign their previous team had struggled to deliver shipped in time for the event, and the site loads in milliseconds.
The work covered a website redesign their previous development team had struggled to deliver, built with HTML5 Boilerplate, Bootstrap, CodeKit and Redis. The site loads in milliseconds and their team manages most of it themselves.
Focus
- Custom theme development
- Rapid launch timeline
- Website redesign delivery
Madico is one of the world's leading manufacturers of photovoltaic solar panel laminates and window films, and hired me to build a custom web tool simulating how their tinting products look to vendors. Vendors can see how the tinting products look before they buy, and we have worked together on and off for over five years since.
The work covered design and development of the tint simulator and the site around it. We have been working together on and off for over 5 years since.
Focus
- Custom web tool development
- Window tint simulator
- Website design & development