Work Experience
Organizations I've supported as a fractional expert across their digital stack. Deep experience as a programmer, data engineer, and designer lets me architect, clean up, and support modern web stacks with simple, durable solutions.
Puck.news is a subscription-based digital publication, and hired me as their fractional WordPress engineer to run the custom theme, the Stripe subscription platform behind it, and the analytics and consent stack around it.
The work covers custom theme development, Stripe subscription billing and paywalled member accounts, integrations with Customer.io, Google Pub/Sub and BigQuery, and GDPR/CCPA consent management using Cookiebot and Consent Mode v2. Cloudflare bot protection and brute-force mitigation keep the login and checkout paths clean.
Focus
- Custom theme development
- Stripe subscription billing
- Paywall & member accounts
- GDPR/CCPA consent management
- Bot & brute-force mitigation
- GTM & BigQuery reporting
Twindo.com hired me as their fractional WordPress engineer to support the marketing site and connected app, and to build the conversion tracking architecture that spans both.
The work covers HubSpot attribution, Consent Mode v2 in Google Tag Manager, cross-domain tracking between site and app, and dual-surface purchase conversions sent to Meta CAPI and Google Ads. Marketing measures the full funnel across two domains from a single setup.
Focus
- Marketing site development
- HubSpot attribution
- Cross-domain conversion tracking
- Meta CAPI & Google Ads
- Consent Mode v2
Bastille.net is an enterprise wireless security company, and hired me as their fractional WordPress engineer and analytics consultant to run the website and the reporting behind it.
The work covers custom theme and landing page development, AEO and LLM visibility infrastructure including llms.txt, Schema.org data and a JSON API for LLMs, GTM and GA4 with consent gating, HubSpot integration, and accessibility and performance fixes. BigQuery-powered weekly metrics reports go directly to leadership.
Focus
- Custom theme & landing pages
- AEO/LLM visibility infrastructure
- GTM & GA4 with consent gating
- HubSpot integration
- Accessibility & performance fixes
- BigQuery executive reporting
TripAdvisor hired me as a senior WordPress developer to build a custom theme and supporting plugins for a redesign of their official corporate blog.
The work covered theme and plugin development alongside their marketing and engineering teams in Needham, MA, serving multilingual content to internationalized audiences across 7 domains from a single WordPress install. The theme survived three separate rebrands, and the partnership continues today.
Focus
- Custom theme development
- Multisite across 7 TLDs
- Internationalization workflows
- Plugin development
- Analytics implementation
MIT Technology Review hired me as a JavaScript expert to define and build the headless, API-driven frontend behind an extensive redesign of technologyreview.com.
The work covered a standalone Node.js frontend serving content from a Drupal backend API, plus GA4 data flowing into a BigQuery warehouse for Looker Studio reporting. The system supports over 2 million monthly visitors without breaking a sweat.
Focus
- Headless frontend architecture
- Node.js & React development
- Drupal/WordPress content API
- GA4 to BigQuery warehouse
- Looker Studio reporting
SBLI is a Massachusetts life insurance carrier, and hired me as a senior WordPress developer to build the quoting and application platform behind sbli.com.
The work covered a custom plugin, HTTP API and MySQL tables driving an Angular frontend for instant quotes and full online applications, plus full-funnel conversion tracking in Google Tag Manager including offline conversions from underwriting. Conversions increased 362% and the sales team's onboarding workflow was drastically simplified.
Focus
- Custom plugin development
- Angular quote & apply frontend
- Custom HTTP API & MySQL tables
- Lead forms & calculators
- Offline conversion tracking
- Build process & documentation
Coastal1 Credit Union is the largest credit union in Rhode Island with over $2B in managed assets, and hired me as a senior WordPress developer to design, build and maintain their website.
The work covers a WCAG-compliant custom theme, monthly maintenance and update cycles, security hardening against audit and scan findings, Content Security Policy, Cloudflare WAF and Turnstile, and GA4 and ad conversion tracking. A custom plugin pulls live rate data from external APIs throughout the entire site.
Focus
- Custom WCAG-compliant theme
- Monthly maintenance cycles
- Hardening & audit remediation
- Content Security Policy
- Cloudflare WAF & Turnstile
- GA4 & ad conversion tracking
- AI search visibility
Cred.ai is a mobile banking platform, and hired me as their WordPress consultant and analytics expert to improve an agency-built Elementor theme and take ownership of every analytics and ad platform integration.
The work covers maintenance and updates across multiple sites, security hardening including user enumeration blocking, WPScan and CISA scanning, Cloudflare access controls, and Consent Mode v2 with synchronized browser and server-side conversion tracking. Customer acquisition costs are down across Facebook, Google Ads, TikTok and Snapchat.
Focus
- Multi-site maintenance & updates
- Hardening & enumeration blocking
- WPScan & CISA scanning
- Cloudflare access controls
- Server-side tracking & consent
- Technical SEO & 404 remediation
Recon Analytics is a first-party research agency serving leading telecom and AI providers, and hired me as their enterprise WordPress developer to build the platform their research is sold and delivered on.
The work covers a custom theme, a Stripe-powered report store with member accounts and subscriber dashboards, automated AI workflows through n8n, and GTM and GA4 measurement with SEO and Schema.org markup. Reports reach their customers in near real-time.
Focus
- Custom theme development
- Stripe store & member accounts
- Subscriber & account dashboards
- n8n AI automation
- GTM & GA4
- SEO & Schema.org
Montway Auto Transport is the leading auto and motor transport provider in the United States, and hired me as a freelance WordPress developer to optimize their heavily used lead generation flows.
The work covered lead flow and architecture optimization on Kinsta, plus custom SEO and GEO plugin development that improved both traditional search rankings and AI answer visibility for their marketing team. BigQuery reporting sits behind the results.
Focus
- Lead flow optimization
- Custom SEO/GEO plugin development
- Kinsta hosting & performance
- BigQuery reporting
Yakima Valley Workers Clinic is a network of over 40 health care clinics in Washington and Oregon, and hired me as a fractional WordPress engineer to take over support of a custom agency-built theme.
The work covers plugin bloat and dependency cleanup, major performance fixes, Kinsta environment setup, and a custom Taleo careers API plugin that keeps every open position current. Their team publishes without the constant breakage they had before.
Focus
- Agency theme takeover
- Taleo careers API plugin
- Plugin & dependency cleanup
- Performance fixes
- Kinsta environment setup
Paperless Parts builds software used by thousands of manufacturing shops nationwide, and hired me as their WordPress consultant to make an agency-built theme stable, secure and fully integrated with their marketing stack.
The work covers theme cleanup and rebuild, ITAR-aligned security hardening, ongoing plugin and core update cycles, HubSpot and Salesforce lifecycle integration, GTM conversion tracking and technical SEO, with a BigQuery warehouse behind their marketing data.
Focus
- Agency theme cleanup & rebuild
- ITAR-aligned security hardening
- Plugin & core update cycles
- HubSpot & Salesforce lifecycles
- GTM conversion tracking
- Technical SEO
- BigQuery marketing warehouse
Building Engines hired me as their web developer to build and support an agency-designed custom WordPress website for their Boston team.
The work covered custom theme development, site speed optimization, and a Google Tag Manager rebuild that went from hundreds of tags down to 8 modular ones. The site generates 262% more leads as a result.
Focus
- Custom theme development
- Site speed optimization
- GTM container rebuild
- Lead generation improvements
Harvard Law Review hired me as their fractional WordPress engineer to build and maintain the custom design for their site, and keep it stable under heavy traffic.
The work covers ongoing update cycles, Cloudflare WAF and security headers, MFA and account security, and performance tuning during traffic surges. An analytics pipeline connects GA4 and Search Console to BigQuery, with scheduled queries powering their Looker Studio dashboard.
Focus
- Custom theme build & maintenance
- Ongoing update cycles
- Cloudflare WAF & security headers
- MFA & account security
- Traffic surge performance
- GA4 & Search Console to BigQuery
- Looker Studio dashboards
Innovasea hired me as a WordPress developer to clean up and standardize their custom agency-built site.
The work covered plugin reduction, core and plugin update cycles, and GA4 and Google Tag Manager hygiene. Their install is fully up to date, depends on far fewer plugins, and lets their team publish exactly what they want.
Focus
- Agency site cleanup & standards
- Plugin reduction
- Core & plugin update cycles
- GA4 & GTM hygiene
Honeyfund hired me as a senior WordPress developer and analytics expert to clean up, migrate and secure their out-of-date blog.
The work covered migration from a custom AWS EC2 stack to Kinsta, dozens of plugin updates and a PHP 7.4 to 8.3 upgrade with zero downtime, plus GA4 and GTM event tracking, Meta CAPI server-side events, and technical SEO with schema. BigQuery analysis backs their traffic reporting.
Focus
- AWS to Kinsta migration
- PHP 7.4 to 8.3 upgrade
- Custom blog theme
- GA4 & GTM event tracking
- Meta CAPI server-side events
- Technical SEO & schema
- BigQuery traffic analysis
The World Bank hired me as a freelance web application developer to build a CMS that generates and distributes reports to 180 countries.
The work covered a headless WordPress application that automates PDF report generation and rich data visualizations, with control over the master template and country-level overrides. They used it to distribute hundreds of COVID-19 status reports during the pandemic.
Focus
- Headless CMS application
- Automated PDF report generation
- Data visualization templates
- Country-level content controls
MIT Sloan Review hired me as their custom WordPress theme and plugin developer to set up and extend a Piano-powered paywall and the analytics behind it.
The work covered a corporate group membership system built with their internal team, plus custom theme and plugin development and a BigQuery warehouse collecting GA4 analytics data, Gravity Forms submissions and more.
Focus
- Piano paywall implementation
- Group membership system
- Custom theme & plugin development
- GA4 & form data in BigQuery
Sarasota Box Office hired me as an expert WordPress developer to configure modern DevOps for a custom WooCommerce theme running across hundreds of client websites.
The work covered a git deployment system that pushes updates to every client site safely, along with consolidation of years of redundant code. The result is a lean system supporting stable, rapid iteration on their WooCommerce product.
Focus
- WooCommerce theme at scale
- Git deployment system
- DevOps standardization
- Codebase consolidation
EverPresent hired me as their WordPress consultant to clean up an unstable site by rebuilding it on a new custom theme.
The work covered removing dozens of unnecessary plugins, a modular landing page system, a custom location database, lead form validation and a PHP 8 upgrade. They manage a vast library of landing pages on their own now, confident nothing will break.
Focus
- Custom theme rebuild
- Plugin removal & cleanup
- Modular landing page system
- Custom location database
- Lead form validation
- PHP 8 upgrade
OpenView Venture is an expansion-stage venture capital firm, and hired me as a local freelance designer and developer to iterate on ideas directly with their investment team in Boston's Seaport.
The work covered design and development of a large inbound marketing engine at labs.openviewpartners.com and the firm site at openviewpartners.com, run under a single WordPress Multisite network. The project became a model for their SaaS portfolio companies, several of whom I went on to work with directly.
Focus
- Website design
- Multisite network build
- Inbound marketing engine
- Portfolio company support
Boston Review hired me as an experienced WooCommerce developer to fix and rebuild haphazard customizations that kept breaking their subscription systems.
The work covers a WooCommerce subscription rebuild, Stripe payment migration, SendGrid transactional email with SPF and DKIM, Cloudflare edge caching, a git deployment workflow and ongoing maintenance. They publish editorials and grow subscription revenue instead of fixing a broken website.
Focus
- WooCommerce subscription rebuild
- Stripe payment migration
- SendGrid email with SPF & DKIM
- Cloudflare edge caching
- Git deployment workflow
- Ongoing maintenance
Northstar Travel Group hired me as a data warehouse architect and fractional data engineer to build the BigQuery pipeline behind their monthly performance dashboard.
The work covered GA4 and Universal Analytics migration, multi-brand ETL pipelines, and clustering and materialized views that keep a single table of hundreds of millions of records fast and cheap to query. The reporting models feed Tableau for their leadership team.
Focus
- BigQuery warehouse architecture
- GA4 & UA data migration
- Multi-brand ETL pipelines
- Materialized views & clustering
- Tableau reporting models
Swagger.io publishes the most popular API documentation system on the web, and hired me as a freelance designer to redesign swagger.io and build the custom WordPress theme behind it.
The work covered a new design supporting their established brand, developed with their team in Cambridge, MA, and a theme serving dynamic content directly from GitHub so developers can suggest and approve edits. Their product is used by companies like Intuit, McKesson, Microsoft, Morningstar and PayPal.
Focus
- Website design
- Custom theme development
- GitHub-powered dynamic content
- Open-source docs workflows
Iotics hired me as their web developer to support a business website on the Pantheon hosting platform and connect it to their marketing stack.
The work covered content management simplification and automation, plus multitouch lead attribution flowing from their lead forms into HubSpot and BigQuery for their BI tools to work with.
Focus
- Pantheon site support
- Content management automation
- Multitouch lead attribution
- HubSpot & BigQuery pipelines
Starbucks SirenCARD hired me as their custom WordPress developer to build and support the launch of sirencard.com.
The work covered a clean, easy-to-manage custom theme and launch support, with program analytics reporting powered by BigQuery.
Focus
- Custom theme development
- Launch support
- BigQuery program reporting
Laudio hired me as their web developer to clean up a business website built with the Elementor page builder.
The work covered site speed optimization, GA4 and Google Tag Manager implementation, and Search Console and lead reporting. Site speed is way up, content management is simpler, and their cost per acquisition is down.
Focus
- Elementor site cleanup
- Site speed optimization
- GA4 & GTM implementation
- Search Console & lead reporting
Prevent Epidemics hired me as a web application developer to build a CMS that generates PDF reports for African countries.
The work covered an automated PDF reporting pipeline the PERC team runs themselves, with rapid iteration and easy text and layout adjustments across every country edition.
Focus
- Web application development
- Automated PDF report generation
- Multi-country content management
Vital Strategies hired me as an outsourced web developer to build and maintain the custom theme and functionality plugin behind their new corporate website.
The work covered a theme templated with the Timber library and built for flexibility and stability, plus a functionality plugin supporting enterprise content requirements. It can be redesigned years from now on the same foundation.
Focus
- Custom Timber theme
- Functionality plugin development
- Enterprise content management
- Ongoing maintenance
PROTO.LIFE hired me to build a modern custom WordPress theme that could support radical long-form publishing ideas.
The work covers custom Gutenberg blocks for rich article experiences, subscription and email verification flows, Google Tag Manager, and ongoing maintenance. Their editors manage the entire website on their own.
Focus
- Custom editorial theme
- Gutenberg block development
- Subscription & verification flows
- GTM implementation
- Ongoing maintenance
Lifecycle Renewables hired me to build a custom theme supporting an updated design for their WordPress site.
The work covered custom theme development, CMS simplification and WP Engine hosting support. They manage their site with ease now, without the constant issues and fixes they had before.
Focus
- Custom theme development
- CMS simplification
- WP Engine hosting support
Not Your Average Joe's hired me to build a new custom WordPress theme that would simplify management of their 50+ restaurant locations.
The work covered a location management system replacing a poorly built theme, plus editorial workflow simplification and integrations with OpenTable, SinglePlatform and more to automate reservations, menu updates, online ordering and geolocation for mobile users.
Focus
- Custom theme development
- 50+ location management system
- Editorial workflow simplification
MIT Arts hired me as their fractional WordPress engineer for ongoing custom theme and plugin support across a complex site.
The work covers eCommerce, event management, complex content management and custom integrations, on a site that needed someone who could rapidly understand the existing architecture and improve on it.
Focus
- Ongoing theme & plugin support
- Event management systems
- eCommerce functionality
- Custom integrations
Tufts Cancer Center hired me to design and build a custom WordPress theme powering the Adolescent & Young Adult Cancer Program section of their website.
The work covered a theme built on Automattic's _s starter with ACF content architecture their team maintains entirely on their own, plus a member registration system with social logins and an admin approval workflow gating an enrollment-only area.
Focus
- Website design
- Custom theme development
- ACF content architecture
NetBrain builds enterprise software that automates network problem diagnosis, and hired me to design, architect and build a modern WordPress website with ongoing support behind it.
The work covers custom theme development, Marketo and Salesforce integrations, rapid lead generation iterations, analytics implementation, and security hardening against attacks on their servers.
Focus
- Website design & architecture
- Custom theme development
- Marketo & Salesforce integrations
- Security hardening
- Lead generation iterations
- Analytics implementation
American Student Assistance hired me to design, architect and build the Newsroom and Events sections of their corporate website.
The work covered a custom WordPress plugin providing a simple, powerful CMS for managing and publishing events and news items, designed around their editorial workflow.
Focus
- Custom plugin development
- Newsroom & events CMS
- Editorial workflow design
Premier Research is an international provider of clinical research and monitoring services, and hired me as a senior WordPress developer and conversion specialist to build a registration form connected to Salesforce.
The work covered a Gravity Forms build syncing submissions to their Salesforce CRM instantly, plus conversion rate iterations measured in Google Tag Manager and GA4 alongside their software and marketing teams.
Focus
- Registration form development
- Salesforce CRM sync
- Gravity Forms integration
- Conversion optimization
Remarque Systems hired me as a freelance web designer to redesign their existing website on a tight timeline and budget.
The work covered a custom theme built on their existing foundation, fully responsive and optimized to generate inbound marketing leads. Conversion rates increased 459%.
Focus
- Website redesign
- Custom theme development
- Conversion rate optimization
Philadelphia Magazine hired me as a senior WordPress developer to build a custom plugin managing their annual contests and prize competitions.
The work covered a contest and sweepstakes platform with OAuth social sign-on and custom Gravity Forms logic, plus result and upcoming-prize notifications for entrants. Over 100,000 visitors have enrolled through it.
Focus
- Custom plugin development
- Contest & sweepstakes platform
- Social sign-on
- Notification system
Boston's Basilica is Boston's most iconic church, and hired me as a local freelance designer to clean up and rebuild a custom theme built by a local agency.
The work covered CMS simplification so content changes no longer require code, plus a performance audit and the fixes it identified. The rebuilt theme loads in under 500ms.
Focus
- Agency theme cleanup
- Performance audit & fixes
- CMS simplification
Bossip and Moguldom Media Group hired me to provide ongoing maintenance and support for their WordPress VIP hosted website, which receives close to 5 million pageviews each month.
The work covers high-traffic publishing support with thorough QA and deadline-driven releases, on a platform where a careless deploy is expensive.
Focus
- WordPress VIP maintenance
- High-traffic publishing support
- QA & deadline-driven releases
Keryx is a public biopharmaceutical company, and hired me to develop the custom WordPress theme for their agency-designed public website.
The work covered custom theme development, followed by a corporate intranet with SAML 2.0 SSO and Google Docs integration built right after the new site launched.
Focus
- Custom theme development
- Corporate intranet build
- SAML 2.0 SSO
- Google Docs integration
DGA Productions is a full-service production agency with credits for ESPN, YMCA and PBS, and hired me to design and build a website they could update entirely in-house.
The work covered a custom WordPress design and build with self-hosted, CDN-delivered 4K video samples using HTML5 playback for full mobile compatibility. They finally had somewhere to showcase their video work.
Focus
- Website design
- Custom theme development
- Video portfolio management
Citizen Schools runs advanced after-school programs for over 10,000 students in low-income areas nationwide, and hired me as a senior WordPress developer to build a flexible CMS from their in-house design.
The work covered a custom theme with advanced learning management capabilities on WordPress Multisite, letting their team run independent microsites for over a dozen locations. We expanded the platform together for over 5 years.
Focus
- Custom theme development
- Learning management features
- In-house design implementation
BenchFly is a science video publishing platform helping over 23,000 scientists publish lab protocols online, and hired me as an interface designer with PHP/MySQL MVC experience.
The work covered interface design and application development for the publishing platform itself, pairing the design with the framework work needed to ship it.
Focus
- Interface design
- PHP/MySQL app development
- Video publishing platform
Jana is the world's largest mobile rewards platform, reaching 3.48 billion consumers, and hired me to deliver a custom WordPress theme on a very tight timeline for a large international event.
The work covered a website redesign their previous development team had struggled to deliver, built with HTML5 Boilerplate, Bootstrap, CodeKit and Redis. The site loads in milliseconds and their team manages most of it themselves.
Focus
- Custom theme development
- Rapid launch timeline
- Website redesign delivery
Madico is one of the world's leading manufacturers of photovoltaic solar panel laminates and window films, and hired me to build a custom web tool simulating how their tinting products look to vendors.
The work covered design and development of the tint simulator and the site around it. We have been working together on and off for over 5 years since.
Focus
- Custom web tool development
- Window tint simulator
- Website design & development